Enterprise Sales and Business Development Leader | B2B SaaS, MarTech /AdTech Veteran | Advisor | @warriors Fanatic | Home-brewer | Eater of NM Green Chile
San Francisco, CA
Joined November 2011
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The next great chapter of (not just #adtech mentoring is here — OhHello! linkedin.com/posts/jeremypbl…
Max Mead retweeted
Anyone else is Nor Cal feeling the earthquakes this morning?? A 3.7 near Daly City, followed by 2.5 near the S.F. Zoo, and another just a few minutes ago, 3.0 near SF Zoo, which is 2 miles from my home.
#SF #earthquake
Max Mead retweeted
People can analyze, hypothesize, blame Dems till they are blue in the face. None of it matters.
This is the game right here.
Misinformation works. Those that believed misinformation voted Trump. Those that believed the truth voted Harris.
There is NO candidate that can change this.
Republicans have a well oiled propaganda machine that spans all media platforms and we do not.
Period.
Max Mead retweeted
ACR data value grows exponentially as CTV viewing accelerates and ad tech vendors differentiate via data partnerships. This illustration highlights *some* key players and integrations.
H/T @AdtechGod @humanpropensity @EricTilbury_RTB
What a journey it has been. Cookies staying intact in Chrome, with enhanced user notifications and options.
cookies are staying privacysandbox.com/intl/en_u…
Awesome video — captures so many great memories of those glorious TubeMogul days. The market, the product, the team, and the culture we had — were beyond epic.
Max Mead retweeted
1/2 The @iab just released their 2024 Digital spend report. It's full of interesting stats:
1⃣The market will be worth $62bn this year
2⃣52% of video spend is Digital, 48% linear.
3⃣CTV spend grew YoY by $2.4bn
4⃣Social video growth outpaces CTV (20% vs 12%)
The full 2024 IAB Digital Video Ad Spend & Strategy Report provides a lens into the #TV/#digitalvideo market & offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. 📊 Download now: okt.to/Sl45y0
Home made eclipse viewers: usatoday.com/story/news/nati…
Max Mead retweeted
🍪🍪3rd party cookie deprecation testing framework! 🍪🍪
We're three weeks into testing how the end of 3pc will affect publisher monetization and advertiser performance, so here's a view of the Google framework and some of the ideas guiding Raptive's analysis. Read on! 1/
