- AdOps & Privacy -
UK/NL ¯\_(ツ)_/¯
Joined February 2009
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Meta just invented the reach block.
They're calling it the "Ads Super Burst" it lets advertisers:
1) Lock in a window of between 3 & 24 hours
2) Works across Facebook and Instagram.
3) Frequency fixed at 1
adexchanger.com/platforms/me…
Prebid previewed it's new auction model at their NYC Prebid Summit yesterday.
Old approach (Left):"Let's solicit bids before we enter Google's auction."
New approach (Right): "Let Google participate in a unified auction"
Seems logical & looks like an oven ready solution to meet the Prebid integration requirement in the US AdTech anti-trust case, but maybe Prebid will need to change it's name if it's implemented! More on @adexchanger here adexchanger.com/programmatic…
SimonJHarris retweeted
call off your Ad Week plans programmatic has been totally cancelled adexchanger.com/privacy/appl…
Really interesting to see Anne & @bokelley move the business into the Unified Media Platform space and see the breadth of supply in the platform 👉
Scope3 rebrands as Apostra:
"The name Apostra comes from apostrophē, the Greek word for a turning away. For us, it represents a turn away from how advertising has been assembled before..."What do you think of the name? youtube.com/watch?v=Bytyt9QY…
Scope3 rebrands as Apostra:
"The name Apostra comes from apostrophē, the Greek word for a turning away. For us, it represents a turn away from how advertising has been assembled before..."What do you think of the name? youtube.com/watch?v=Bytyt9QY…
Apple rolls out ads in Maps. As @eric_seufert would say "Everything is an adnetwork"
As an incentive to test Apple has said businesses buying the ads will receive a 15% monthly credit they can apply to the following month’s spend. More here: mediapost.com/publications/a…
This is really interesting Google is tying its sales KPI to client side Meridian adoption.
They do this when they really want to drive usage, we've seen it before with features that are now commonplace like PG.
Great bit of insight from @adexchanger adexchanger.com/marketers/go…
According to Forrester TTD has a stronger strategy than Google does with DV360. Seems off. As has every one of their DSP reports for the last decade.
I’ve been very critical of past Forrester Waves in ad tech but this time at least they don’t have any weird outliers. And the headline is that @AmazonAds went from nothing to “leader” thanks in part to the work of @nealrichter and @btomasette
It gets worse for TTD, Omnicom is looking into fees.
Omnicom (one of world’s largest ad companies) has launched an audit into $TTD fees suggesting this is no longer just a Publicis dispute but a broader industry reckoning over fee transparency.
For a company built on being the clean alternative to the walled gardens… The Trade Desk is starting to look like it has a very real identity crisis.
Really smart product. Expect to hear more about it & see it doing well.
Our new product, @Clay Ads, is officially live!
This might be the most electric product-market fit we've ever seen. I met with 8 prospects last week and they couldn't get enough.
In just two months, our team used Clay Ads to cut LinkedIn CPL from $250 to $25. Here's how it works:
Exclusion lists that auto-sync to Salesforce so ads only reach people who can actually buy. If you’re an existing customer, open opp, or partner, you won’t see our ads. This is by design!
Meta became a real B2B channel for us too. Work emails rarely match personal profiles, so most B2B teams skip it entirely. Clay enriches contacts with personal emails before audiences ever hit the platform. 60%+ match rates. One recent campaign generated 200 leads at $10 each within 24 hours.
And the audiences stay fresh on their own. When someone becomes a customer, they stop seeing your ads the next day. When sales shifts priorities, targeting shifts with them. This all happens automatically -- across both platforms. And no CSV exports or manual rebuilds required!
Customers like Slack, Anthropic and Rippling are already hitting 90%+ match rates on LinkedIn and 60%+ on Meta. That is 2-4x what they were getting before.
This is a massive win for marketing teams.
Learn more here: clay.com/ads
Interesting @criteo Joins @OpenAI in ChatGPT ads pilot & says their aim is to help “shape how advertising can support discovery & consideration within LLMs”
criteo.com/news/press-releas…
Hey Google: Define Vestigial
In Q4, the gap between Google's YouTube (ad) revenue and its Network revenue grew to an all-time high of $3.6BN. Google's Network business declined year over year for the 14th consecutive quarter.
SimonJHarris retweeted
In Q4, the gap between Google's YouTube (ad) revenue and its Network revenue grew to an all-time high of $3.6BN. Google's Network business declined year over year for the 14th consecutive quarter.
Sounds like the singularity is near... Anyone want to build an Ad Network that targets agents?
Inside Moltbook: the social network where AI agents talk to each other ft.trib.al/haEqqq4
