JJ Xia (@jjxia) header
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JJ Xia

@jjxia

SF📍I dabble in product marketing @Zuora.

 San Francisco, CA
Joined August 2011
  • Tweets425
  • Following342
  • Followers320
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Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)Photo by JJ Xia (@jjxia)
Not quite the power of love, but not to shabby either cnbc.com/video/2020/06/12/zu…
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How 7 Subscription companies are responding to COVID-19 by doubling down on their customer relationships... linkedin.com/pulse/responses…
Responses to COVID-19: How 7 Companies are Doubling Down on Relationships

Responses to COVID-19: How 7 Companies are Doubling Down on Relationships

If you’re a subscription business that has avoided the worst of the crisis so far, the two most important assets you have right now are resilience and empathy. Things are undoubtedly hectic, but...

linkedin.com
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How have subscription businesses been impacted with COVID-19? How are subscription businesses faring in the current climate? Here's an early read: zuora.com/guides/subscriptio…
Image from Tien Tzuo (@tientzuo)
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Interesting to see @Fender showcase @Zuora #Subscribed2019 Conference. When faced with declining sales of their epic guitars, they started offering subscription-based on demand learning services. SaaS transformation success story!!
Image from Peter Mullen🎚 🏎 (@pemullen)
Image from Peter Mullen🎚 🏎 (@pemullen)
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Starting up is the act of doing as many jobs as possible so your company can survive. Scaling is the act of shedding as many jobs as possible so your company can survive.
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6/ Tiered + overage pricing has the advantage of (i) giving customers choice, (ii) having some level of revenue predictability, (iii) letting you grow with your customers → higher net $ retention (which investors like), & (iv) aligning value to price -- & you with your customer
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5/ I personally favor a "tiered plus overage" model, especially for SaaS. Let customers select from a set of tiers that reflect their anticipated usage levels, but encourage them not to overbuy. They can pay overages month to month, or upgrade to a higher tier at any time.
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4/ But, there’s a catch — there’s a point of diminishing, even negative returns w/ consumption pricing: Growth stalls out if too much revenue comes from usage-based models. Turns out customers also want predicability of costs.
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3/ Second, our research shows usage pricing works. Looking across 900+ companies, we found that companies that use consumption (aka transaction) based pricing see faster growth. ow.ly/r0aA30meLTs
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2/ First, this is where the world is going. Amazon Web Services is getting everyone used to consumption based pricing models.
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1/ Had a CFO of a 100 person SaaS company reach out today for some advice on pricing. Today they sell primarily fixed annual subscriptions. Wanted to know if moving to transactional pricing models made sense or not. Said I was a big fan, here's why.
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Love seeing @Zuora become a Premier Partner in the @AmazonPay Global Partner Program! A true breakthrough for businesses entering the subscription economy – moving one step closer to the world subscribed. tcrn.ch/2ycFuEi
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Check it out - Ravin Checker, CEO of Synthesis Systems review the book #Subscribed authored by @tientzuo, Founder and CEO of @Zuora. linkedin.com/pulse/book-subs….

The Book “Subscribed” and those “WTF” Moments

Tien Tzuo has just one chapter named “That WTF Moment”, but in my opinion, the book is full of such moments if you read and understand it thoroughly. I received a copy of this book back in June when...

linkedin.com
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"70% of revenue comes from upsells, cross-sells, and renewals - subscription changes, not acquisitions, driving growth" @Zuora #SubscriptionEconomyIndex #subscribed
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Thread: Founder/CEO reached out this week for advice. 18 people, one other co-founder, just closed the Series A. Specifically wanted to know how do you learn "trust others" and "distribute power" without "jeopardizing what has been built thus far".
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hey, financial types! Join our CFO, Sherri Russell and @Zuora's @iainhassall as they share priorities to growing a strong business. Register here: aef.argyleforum.com/TheTopFo…
Image from StackPath (@StackPath)
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Orders is latest addition to the @Zuora Central platform. Check out what you need to know about the upgrade bit.ly/zc-ordersspring18 and ask questions directly to the Orders team is eagerly awaiting your feedback!
Image from Zuora Global Support (@ZuoraSupport)
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Now's your chance to ask @Zuora us anything about the Spring '18 launch! bit.ly/zc-AZAspring18 Our product teams are active in the Community to answer your questions about Zuora Collect, Subscription Orders, Invoice Settlement, Workflow and Amazon Payment Gateway.
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"In 10 years time there won't be a need to actually own anything". @Tientzuo tells us why he thinks the future of ownership will be subscription based econ.st/2JynMTo
Image from The Economist (@TheEconomist)
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Completely packed house for Day Two product keynote at #Subscribed, we're all geeking out on the tech!
Image from Tien Tzuo (@tientzuo)
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