Instructional Designers: learners are JUST like us...
FAIL to grab their attention
& they’ll take NO action!
Copywriter Eugene Schwartz was THE Master of attention grabbing
...so I adapted his method to capture learners minds!
To keep them keen: teach what they haven't seen.
When YOU create eLearning do you:
A. force learners to complete it? …OR
B. let them go anywhere?
After creating dozens of courses:
I’ve seen BOTH paths kill content when misused.
Here’s how to choose the right one: ... 🧵👇
As designers of learning, contending with client #feedback is a normal part of the job. But just accepting it to make our product better doesn’t make harsh comments less brutal. What does is practicing detachment, and these techniques are how I got there! youtu.be/Ev3SdUzyhGo
Increasing competition at #interview makes landing your dream #instructionaldesign job a real challenge! We're often told portfolio is everything — but even more important, is communicating your value. And it all starts by closing the 3 choke points... youtu.be/28RtG5X2jkc
The teachings of @PattiShank turned multiple choice questions from what I used to think were a boring, lazy relic for testing learner knowledge, into the fast, effective evaluation tool they’re meant to be. Here’s what I learned about the approach so far: youtube.com/watch?v=3-wXaY9b…
#Problem #solving ability is vital, but if we stay in this mode too long — it can be hard to switch it off. I discuss the pitfalls and how we can combat this in the latest video. youtube.com/watch?v=_By4jaq0…
The #learning #design #learner1st philosophy guides our creation of impactful learning experiences and training programs for learners. Find out how. youtu.be/_BKWHLBKZes


