Good courses look effortless.
But creating them takes tons of work! 💪
-unravel learner needs
-align goals, activities
-storm content
-strip to key lessons
-amplify takeaways
-promote, time delivery
-nudge, support learners
Bad is easy.
Good takes care, cuts, skill, selection.
When it comes to online Course creation tools:
Articulate Storyline is a clunky pile of garbage. 🤮
It only beats the competition because...
...its competitors are clunkier piles of garbage. 😎
👉How would you improve your own favourite Course creation tool?
How adding “value” eviscerates EVERY Course you make 💎🔥
(learned the hard way as an 11yr L&D pro)
As a student
-nothing sticks out or sticks
-actions seem pointless
-chance of change drops to zero
-refunds requested.
Students want a simplified path to success, NOT spectacle.
Your writing ruins courses. Let's prevent that.
4 persuasive principles I use for writing learner-loved lessons
(from an 11yr course creator & distracted eLearner with ADHD) ✍️👇
Use these 4 persuasive principles to write courses that'll keep your student's attention:
🧶 Sell the benefit to give them focus.
📉 Direct their decisions with ways to think.
🏏 Have them try for real to get the feel.
🪜 Give only what they need so they remember.
If you found this thread useful:
• Follow me @jivelearning for more like it!
• Retweet the first tweet below to share the value with others!
#instructionaldesign #LearnerExperienceDesign #CourseCreation #Edtech
I crashed.
5 signs I needed to choose recovery over consistency (and when you should too):
You have…
-everything started, zero finished
-full days on half day energy
-passion projects paused
-quivering quality
-autopilot on.
Stop. Single-out. Self-scaffold. Scale-up. ❤️🩹
Course writing is a entrepreneurial Superpower. With it you can:
💰 Make money from what you know
💎 Promote your standard as THE standard
⏰ Free up time & learn new things by teaching others to take over your work
💪 See your expertise on paper, find gaps & improve rapidly.
3 top-tier ways to Create Courses, ranked
Teach students based on a
PROBLEM
💣 Solved by action.
Active, abstract
⭐️
PRODUCT
🪑 Solved by building a product.
Practical, memorable
⭐️⭐️
PERSONA
👨🔬 Solved by thinking & acting like an expert.
Transferable, behaviour change
⭐️⭐️⭐️
4 habits of the calmest, most successful Course Creators
Every day you:
🏕 Catalogue personal life lessons
🗜 Distil learnings into tiny takeaways
⚙️ Turn decisions made into reusable frameworks
📩 Test lesson ideas as replies & posts on social media
Act now, less stress later.
The best courses are like the best brands:
🧡 They stand for a way of doing something, opposing others.
Without it, we as students don't know the
- best direction to take
- key actions to take
- gaps we have to fill to become proficient.
A course for every way is for no way.
What do you hate seeing most in Online Courses? 🤬 (don’t be shy)
My hate:
- Actions that aren’t a verb!
Runners up:
- Only text/video
- No ways to try
- No reusable takeaways
- Over 3 font sizes
- Giant text blocks
- Click to reveals
- Speaks about, not to me.
What’s yours?
3 AI-amplifying skills Online Educators must learn NOW to avoid extinction
🤖🦖
•Digital writing to distil, simplify & create value-rich, skimmable content
•Marketing to target, promise & promote personalised solutions
•Storytelling to uniquely relate, grab & hold attention
Joel Bird ⚡️ JiveLearning retweeted
I learned a few important things about "how to deal with the *new* Twitter algorithm" with the help of 200+ participants.
Happy to share if you the shocking results 👀
1/ RT
2/ Reply "ALGO"
I'll DM you the insights right away~
(24 hours only, must follow)



