c retweeted
0-1M ecom journey, day 1
This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.
Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.
Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.
It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.
The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)
CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.
Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more
Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.
By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)
ALT adset lvl
ALT angle 1 ad metrics
ALT angle 3 ad metrics
c retweeted
Your product didn’t fail. You KILLED it on day 2
Most people kill their ads before Meta even figured out who buys. Then they launch a new product and do it again.
I took a product from $250 CPM to $25 in a month with almost the same ads.
Wrote the whole plan down. When to feed it, when to kill it, what to launch every day.
RT + comment “META” and I’ll DM it
(Must be following so I can DM)
c retweeted
Most Ecom operators are doing good numbers
But they can't tell you what next month looks like
I started doing MRR and filmed my entire playbook
$2.4M/month. Supplement brand. MRR.
Here's what's inside the video:
- Why one-time purchase brands always reset to zero
- The subscription architecture nobody is teaching properly
- How to find a winning product before you spend a cent
- Billing cycles, cancel flows, churn reduction (the full backend)
- The creative engine that scales without burning out
- How your MRR compounds so your revenue goes up every month
This is the thing I wish existed when I started.
Like, RT, comment "MRR" (must follow) & I'll DM you the link
c retweeted
Scaling an e-commerce brand is harder than ever.
The biggest roadblock?
Sloppy creative testing.
Most brands either:
❌ Test randomly
❌ Rely on the same “winning” creative for months
❌ Waste ad spend with no clear learnings
We built a Creative Testing Framework 2.0 that fixes this.
It gives you:
âś” Smarter testing (no wasted budget)
âś” Faster feedback loops
âś” Predictable creative refreshes before fatigue
Want the framework?
RT + Comment “Creative” and I’ll send it
c retweeted
Ecom brands doing $100k/day have 1 thing in common: They understand their avatars
Instead of spending countless hours doing research
I made a free Ai Avatar prompt so you'll know exactly what angles to target
Like, RT + comment "AVATAR" and I'll send it over.
[Must follow so I can DM]
c retweeted
been away for a bit
i ran up to 300k/month using just static ads. like no vid ads mrr or emails set up, js pure statics on meta.
everyone js thinks the image ad itself that will do the work but the whole funnel matters
i’ve put tgt a google doc breaking down everything that actually matters
if u want it like, repost and comment “TUTORIAL” and ill send u the doc
c retweeted
Went to see a car in a luxury showroom in Dubai. As I left I turned to a street behind to get back home & passed a cemetery. A stark reminder that whatever car, watch, house you may own, we all end up 6ft under & take nothing with us. Stay humble always. Tomorrow isn’t guaranteed
c retweeted
If you work a lot
But still aren't making the money you want
And it's making you question why you're pushing so hard
Just keep pushing
The version of you today
is building the life that future you will get to enjoy
You got this.
c retweeted
We launched this new product 7 days ago.
Will be pushing 6-figure days, god willing, very soon.
I filmed made an entire case study of this store from
- Prod research
- Ad Account Structure
- Scale
Like, repost, and comment “q4” and I’ll send it to you.
(must be following)
c retweeted
Here’s for all my wannabe ecommers
I’ve had a guy in a dm today asking for some tips
Someone would think just another guy
Here’s how I know he will succeed
Bro takes action
Bro is transparent, and aware of his weaknesses
He’s willing to work no matter when
Don’t let this dog have a better life then you
Seriously he probably lives better then you are
And I’m not talking about food and how everyone pets him
Beat the big dawg banking
