c retweeted
0-1M ecom journey, day 1
This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.
Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.
Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.
It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.
The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)
CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.
Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more
Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.
By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)
ALT adset lvl
ALT angle 1 ad metrics
ALT angle 3 ad metrics
idk why twitter fucked up the quality my bad yall
0-1M ecom journey, day 1
This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.
Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.
Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.
It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.
The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)
CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.
Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more
Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.
By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)
ALT adset lvl
ALT angle 1 ad metrics
ALT angle 3 ad metrics
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0-1M ecom journey, day 1
This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.
Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.
Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.
It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.
The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)
CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.
Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more
Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.
By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)
ALT adset lvl
ALT angle 1 ad metrics
ALT angle 3 ad metrics
c retweeted
Your product didn’t fail. You KILLED it on day 2
Most people kill their ads before Meta even figured out who buys. Then they launch a new product and do it again.
I took a product from $250 CPM to $25 in a month with almost the same ads.
Wrote the whole plan down. When to feed it, when to kill it, what to launch every day.
RT + comment “META” and I’ll DM it
(Must be following so I can DM)
started a new store, restarting 0-1m journey soon
feel free to follow so you can follow my journey, see my mistakes and how i solve them, and any advice for me along the way is always welcome!
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does anybody use budget scheduling?
testing some new ads in abo and meta decided to spend 50% of my daily budget before 5-9am, wondering what everyone’s thoughts are
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this is a first for me, has anybody else had orders come in yet from ChatGPT? craziest thing is i don’t even run a big brand
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c retweeted
Most Ecom operators are doing good numbers
But they can't tell you what next month looks like
I started doing MRR and filmed my entire playbook
$2.4M/month. Supplement brand. MRR.
Here's what's inside the video:
- Why one-time purchase brands always reset to zero
- The subscription architecture nobody is teaching properly
- How to find a winning product before you spend a cent
- Billing cycles, cancel flows, churn reduction (the full backend)
- The creative engine that scales without burning out
- How your MRR compounds so your revenue goes up every month
This is the thing I wish existed when I started.
Like, RT, comment "MRR" (must follow) & I'll DM you the link
fucking fb restricted my ad account yesterday, got it fixed (i think?) only to get my whole facebook account suspended 30minutes later 😐
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c retweeted
Scaling an e-commerce brand is harder than ever.
The biggest roadblock?
Sloppy creative testing.
Most brands either:
❌ Test randomly
❌ Rely on the same “winning” creative for months
❌ Waste ad spend with no clear learnings
We built a Creative Testing Framework 2.0 that fixes this.
It gives you:
✔ Smarter testing (no wasted budget)
✔ Faster feedback loops
✔ Predictable creative refreshes before fatigue
Want the framework?
RT + Comment “Creative” and I’ll send it
c retweeted
Ecom brands doing $100k/day have 1 thing in common: They understand their avatars
Instead of spending countless hours doing research
I made a free Ai Avatar prompt so you'll know exactly what angles to target
Like, RT + comment "AVATAR" and I'll send it over.
[Must follow so I can DM]