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Testing a product is EASIER than you think
Nobody’s asking you to reinvent the wheel
You don’t need 20 customer personas and a 3-hour brainstorm session
You just need:
- A proven angle
- 10–20 creative variations
- A good offer
And the balls to spend
Facebook decides what works
Your job is to feed the machine
I made a full SOP that shows exactly how I test products step by step
RT + comment “TEST” and I’ll send it
(Must be following so I can DM)
Quick tip on something I see go wrong all the time when testing angles
Your landing page needs to match your ad
A lot of you make 5 new ads with completely different angles and send them all to the exact same product page. Then wonder why it's not converting.
Someone clicks an ad talking about one thing, lands on a page talking about something else, and they click away. Obviously.
Quick fix. Duplicate your landing page and match it to the angle.
Targeting an older audience? Swap the images so they see older people using the product.
Testing a black avatar instead of a white one? Change the images and the UGC videos on the page.
Running a gift angle? Make the copy about gifting, not about themselves.
It needs to match what they just saw in the ad. Barely takes any effort but it makes a big difference in conversion.
Stop blaming Meta this Q4 because YOU are the problem
The product you KILLED, i would've SCALED
$200 CPMs and $3 CPCs is normal in 2026
My new store looked exactly like that on day 1
Day 4 it was at $25 CPMs and ROAS 4
The difference is I know what to do when it looks like shit
I recorded a quick video showing exactly how I turned it around
RT + comment "Q4" and I'll DM it
(Must be following so I can DM)
This student started from complete 0 not too long ago
Literally not knowing how to build a store or use the Meta ads manager lol
He learned the basics and came back to me to work on the important things
Hit his first $1k day after 2 months🔥
First big W. This is a needed public appreciation. have been working with @SimScaler learning the ecom ropes from a-z. Seriously an a-z in 2 mth. He’s honest; patient, cares & is really a great coach. Reach out to him. I’m not getting a cut or commission from this post. Bless🙏
Sim retweeted
First big W. This is a needed public appreciation. have been working with @SimScaler learning the ecom ropes from a-z. Seriously an a-z in 2 mth. He’s honest; patient, cares & is really a great coach. Reach out to him. I’m not getting a cut or commission from this post. Bless🙏
Q4 IS ALMOST HERE!!
Fun fact i just realised i launched both my brands in september/october 2024 and 2025
This month is the best time to find your winning product and warm everything up
Then in November December you can already be at nice volume
3 years ago I was washing dishes to fund my failing general store
Today I'm running brands doing $20K+ days
No help. No shortcuts. I learned everything the hard way
I wrote a short breakdown of my full ecom story and every BIG MISTAKE I made along the way
If you're still struggling right now this will hit home and show you what to avoid
RT + comment "MISTAKE" and I'll DM it to you
(Must be following so I can DM)
The BIGGEST mistake people make in CBO campaigns
You turn off your biggest spender because it has a bad ROAS
Then your whole account dies and you have no clue why
That ad was feeding everything. Turn off the tap and every profitable campaign below it dries up.
If every ad you run has a great ROAS, that's not a flex. That's why you can't scale.
I broke the whole thing down in a quick Loom video
RT + comment "FUNNEL" and I'll DM it
(Must be following so I can DM)
Good news for EU operators!
Supplier already found a fix for the €3 fee by using a different warehouse to ship from
But you need stock for it so only good for brands for now
You DON'T need a Klaviyo expert or a designer anymore
You can build your entire abandoned checkout flow with CLAUDE in 15 minutes
Most of you already know you need this flow. You just never built it properly or made the emails actually look good.
That excuse is dead now.
I made a full SOP you literally hand to Claude. It writes every email, designs the full HTML template, and walks you through the exact Klaviyo setup step by step.
STOP paying someone $500 for a flow you can build yourself in an hour.
RT + comment "EMAIL" and I'll DM it
(Must be following so I can DM)
You're doing $3-5K a day on Facebook and STILL IGNORING Google
You're literally leaving money on the table every single day
Your FB ads create demand. People see your product, get curious, then Google it.
If you're not there to catch them, your competitor is.
You're paying to send FREE traffic to other stores
I made a full guide on how the Google Ads layer works
RT + Comment "GOOGLE" and I'll DM it
(Must be following so I can DM)
BREAKING NEWS⚠️
You will get fucked by the EU starting July
Your cost is going up €3 per order
If you were still doubting to switch to USA MRR
Now is the time to do it🤣
Would you kiss the wall for $1M MRR tomorrow?
Posting free sauce in my tg: t.me/Ecom_Hustlers
I think literally about 70-80% of coaching rn is a SCAM😵💫
I think end of this year there won’t be many big MRR brands left on SP
Unless they are SUPER compliant which makes profitability a lot harder
Now even Elare switched to the best CRM in the game
Fully customisable checkout with google and apple pay⚡️
Remember Elare?
The subscription brand that got its Shopify Payments shut down?
Well...
Their checkout is live again.
And guess what?
They didn’t come back with Shopify Payments.
They switched to a third-party CRM.
But here's the funniest part...
You'd think getting shut down would make them MORE compliant.
Right?
Wrong.
They went the opposite direction.
Before:
You could at least find the delivery frequency.
Now?
Good luck.
It's nowhere to be seen on the checkout.
Instead of regretting the tactics that got them clipped...
They doubled down.
The lesson?
The brands scaling the hardest aren't thinking:
"How do I stay fully compliant?"
They're thinking:
"How do I keep processing?"
Getting a lot of dms on which CRM it is
Hit me up on Telegram for the connect if you do good volume:
t.me/SimScaler





















