Google Ads conversion strategist since 2004. Paid Search coaching, consulting, audits & reporting. Managing director of Paid Search Magic.
Seattle
Joined February 2008
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I'm not on X very often, so I haven't kept up with many changes. But why do I keep getting push notifications of deranged political takes from accounts I don't follow or visit?
ChatGPT just announced an upgrade for improved factuality and mathematical capabilities. I was so excited for a minute. Oh well.
ChatGPT prompts for paid search marketers that go way beyond ads and keywords. Stress-test assumptions, create a SWOT analysis, and so much more. #ppcchat
ChatGPT for PPC marketers: 15 strategic prompts to use today via @amyppc searchengineland.com/chatgpt…
Amy Middleton Hebdon retweeted
Join @siliconvallaeys, @amyppc & @OnlineInference in 1 hour to learn:
- ChatGPT use cases for PPC
- Impact of AI tools on our jobs
- The future of Google, Bing, and overall PPC plus so much more
Link: youtube.com/watch?v=tmvVYtcm…
#ppcchat
Amy Middleton Hebdon retweeted
We talk about how ChatGPT can be used for #ppc with @amyppc and @OnlineInference. Join us live at 9am PT Wednesday and see ChatGPT in action. youtu.be/tmvVYtcmiJc
Find out why magnetic offers outperform account tweaks and scripts - and how you can create them for your campaigns!
How to drive 10x more conversions with magnetic paid search offers via @amyppc searchengineland.com/drive-1…
Seriously looking forward to year's MeasureSummit, and excited to be on the same (virtual) stage with @SimoAhava @kristaseiden @CharlesFarina….Hear me talk about Create persuasive data stories with Google Data Studio - Get your Free Ticket bit.ly/msresummit
Amy Middleton Hebdon retweeted
So tired of "is x a ranking factor?". It's been such a long time since SEO was even remotely tactical. Folks need to stop looking for magic bullets & just need to get on with improving their stuff. Provide a better answer to your audience's queries. That's the only ranking factor – at York, England
Pretty sure that someday we'll look back at the launch of P-Max as the point in my marketing origin story where I went from friendly terms with Google Ads to bitter antagonist.
We want to run Shopping Ads only on one account, but need to curate the products. Which requires an Asset Group. Which forces us into running video ads, which has an entirely different marketing objective.
Amy Middleton Hebdon retweeted
Revisiting my old notes from Schwartz - and pretty much sums up why most DTC advertising ‘hot takes’ are useless…
Change one variable and your solution doesn’t apply.
My first article in @sengineland!
Amy Middleton Hebdon retweeted
Amy Middleton Hebdon retweeted
Optimization score identifies potential opportunities to improve campaign performance based on 70+ recs. Implementing bidding & budget recs, of course, may affect CPCs & performance results based on your goals. But the score itself doesn’t impact CPCs. I’ll pass this to the team.
Amy Middleton Hebdon retweeted
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template. via @amyppc: searchenginejournal.com/goog…
#Google #HeyGoogle @Google #PPC #PaidSearch #SEM #SEO
Amy Middleton Hebdon retweeted
Our tiny human brains can't understand compounding.
This picture of rice doubling might help:
Hey @googleads, tell us more about advances in broad match relevance paired with Smart Bidding. #ppcchat
All my Google Data Studio reports are wiped out on every account (unique login) I've checked so far. Is this a glitch? @googleanalytics #googledatastudio