Get started with the Google Ads AI Essentials→ https://xitter.cf/t.co/sDHxLxi6qH The official page for updates, tips, and inspiration from the Google Ads team.
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You can now give your priority channels first pick of your Google Ads budget. 🙌
@adsliaison breaks down new channel prioritization and budget allocation controls in the latest Ads Decoded: goo.gle/47nYlMU
Want more control over where your Google Ads budget goes first?
See how new controls work across Search, Shopping, and Performance Max (with Demand Gen coming later): 👇
1️⃣ Choose which channels get funded first:
Set inventory channels or channel groupings as “High priority” or “Low priority” to fund high-priority channels first.
2️⃣ Allocate budgets:
When a channel or channel grouping is set as “Low priority,” specify a maximum percentage of your daily budget on those channels. On a best-effort basis, our tools will aim to keep spend within that limit.
Check the comments to learn more. 👇
More content. More platforms. More decisions. Today’s super-empowered consumer has endless choices, which means you have infinite ways to reach them… but less time to actually hold their attention.
We caught up with a few B2B experts backstage at Rethink to ask one question: What are marketers getting wrong about consumers right now?
Here’s what they had to say:
💡 Reva Minkoff (Founder & President, Digital4Startups Inc.) describes why authenticity beats overproduced perfection.
💡 Matt Shenton (Founder, Brand Schema) cautions us on binary thinking (AI search vs. traditional search).
💡 Ezra Sackett (Director of Paid Search, Monks) shares why the fluidity of the super-empowered consumer is actually beneficial.
💡 Jeff Sauer (CEO, MeasureU) details the reality of fractured, non-linear decision journeys.
💡 Pauline Jakober (Founder, Group Twenty Seven) gears us toward full-funnel momentum with Demand Gen & YouTube.
💡 Menachem Ani (Founder & CEO, JXT Group) recommends measuring the entire journey, not just the final click.
👇 Watch below for the details.
What’s the biggest consumer shift challenging your team this year?
Holding off on Demand Gen until you have custom creative? Your best starting point might be in your social folders. 📂
@adsliaison shares why repurposing social and video assets is a great way to start in the new Ads Decoded: goo.gle/4ja1CXc
Has AI rewritten the rules of Search? Good SEO is still good GEO. 🔍
At #Rethink2026, Google’s Brendon Kraham shared why AI expands the customer journey and how building for humans, keeping data accurate in real time, and turning your ads into answers drives growth.
Learn proven AI strategies to drive Q4 revenue on Accelerate with Google: 👇
goo.gle/472U3KH
#Rethink2026
Refreshing your Demand Gen assets on a fixed schedule? You might be pulling your best performers. 🔄
In the new Ads Decoded, @adsliaison deconstructs the myths around asset fatigue on YouTube. Watch for a complete blueprint to get your creative in shape: ⬇️ goo.gle/4xPagOp
1/15 Tired of switching between creative tools to produce assets for your campaigns?
Gemini Omni in Asset Studio brings text, image, and video into one coordinated flow, but shifting to a multimodal workflow naturally brings up questions. That is why we are kicking off Creative Drops, a monthly series sharing actionable playbooks, product breakdowns, and answers straight from the teams building Google Ads.
Swipe through the carousel to get the full breakdown, and look out for Gemini Omni in Asset Studio as it rolls out now through the end of the year.
15/15 Ready to create? Start in Google Ads Asset Studio.
Which creative workflow question should we answer next? Let us know below! 👇
goo.gle/4ylHTZj
