Can owning your warehouse slow growth 90%?! Shockingly, yes. Here's the details + 2 more crazy findings from my deep dive on 300 stores. Starting with the warehouse one because it floored me. If you owned your warehouse, your avg rev growth was 4%. If you leased or outsourced, growth was 30-35%. A 9x gap. Correlation, not causation. But I've heard from multiple owners who said "yep, that tracks." Once the warehouse pulls in your capital and attention, the growth side of the business quietly starves. Worth asking yourself honestly: is the warehouse serving the business, or the other way around? — Second one: the finance skill cliff. I asked owners to self-rate their financial literacy 1-5. As expected, the jump from 3/5 -> 4/5 improves. Net margins go from 8.9% to 9.7%. But the shocker? It's the jump from 4/5 (good) -> 5/5 (great) that has a massive impact. THAT jump doubles cash runway and meaningfully increases net income growth by close to 50%. (See chart below) 80/20 doesn't apply here. The last 20% is where the real money lives. If finance isn't your strength, this is probably the highest-ROI thing you can work on in 2026. — Third: tariffs. Of the brands impacted, they absorbed 58% of the cost themselves. For every $10 in new product cost, they only raised prices $4. It's why inflation came in lower than most predicted. It's also why a bunch of you are quietly eating margin right now and calling it a rough year. If you haven't seriously tested raising prices post-tariff, you're leaving a lot of money on the table. Scary? Yes. Also the single highest-leverage move most owners can make. —— The full 55-page Trends Report on the @ecomfuelco website now for more on these + much more.