Google Ads is rolling out two new optional campaign controls: Channel Prioritization and Budget Allocation. These optional features are designed to give you more flexibility over where your campaign budgets go across Google Channels, the Google Display Network and Google Search Partners – moving beyond binary opt-out choices. 👇

SCOOP: Top executives at Anthropic, OpenAI and other AI companies are privately gaming out scenarios for a public and political revolt after a catastrophic AI event. axios.com/2026/10/09/ai-comp…

Your PMAX campaign is not spending your money where it was a month ago. Most advertisers never check, so they never see it move. Here is a channel breakdown from one PMAX campaign, Google's own report, over about seven weeks. At the start, almost every dollar went to Google Search and Shopping. People actively typing what they want. High intent. By the last few weeks, Discover had taken over and was carrying close to half the traffic. Across the whole window it split 49% Search and 48% Discover, with Display and Gmail making up the rest. Same campaign. Same settings. Completely different traffic. That matters because Search and Discover are not the same buyer. Search is someone looking for you right now. Discover is a feed placement that interrupts someone who was not looking for anything. One tends to convert. The other is cheaper and much colder because it's more upper-funnel. So when the mix slides toward Discover, your cost per click usually drops and everyone feels good, while your conversion quality quietly slides with it. The algorithm found cheaper inventory and leaned in, because you told it to chase conversions and it chased the easy ones. Here is the trap. PMAX buries this. The headline report hands you one blended ROAS and one blended CPA. It does not tell you that half your spend just moved from your strongest placement to your cheapest one. Your number moves, nothing in your settings changed, and you are left guessing at why. So we read the channel report, not just the headline. Pull the campaign's channel performance breakdown and watch the mix week over week. If Discover or Display is ballooning and quality is dropping with it, you steer it. Swap the image assets you feed it, lean harder on your search themes, or pull Search and Shopping into their own campaigns where you control the intent directly. A PMAX campaign that looks stable on the surface is often rotating your budget into colder traffic, one week at a time. The dashboard will never volunteer it. You have to go look at the mix, because that is where the performance actually moved.

Oct 15th, I’m conducting a public autopsy of Google’s Aug 17th smart bidding update with @sengineland & @smx, moderated by @TheMarketingAnu Prob don’t wanna miss it: 🔗 bigmarker.com/third-door-med…

Join me for PPC Chat's live session today, on our Slack, where our topic is: "Staying on Top of Clients Market Position & Competition" Today, October 6th at 12:00 PM ET join.slack.com/t/ppcchatgrou… Can't join live? Add your thoughts later! #PPCChat

Founders are often scared that sharper positioning will make the market smaller. So they broaden: - the audience - the message - the use cases - the positioning Until the brand says almost nothing. Being vague feels safer. But vague brands make the customer do all the work of figuring out why they should care. Specific positioning can actually make acquisition easier. Because the right customer recognizes themselves immediately.

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Anthropic CEO Dario Amodei says: "50% of all entry-level Lawyers, Consultants, and Finance Professionals will be completely wiped out within the next 1–5 years." Over 47 minutes, he breaks down who makes it through and why. That's the gap between passively watching AI eat your field and turning into the person companies can't afford to lose. Watch the video. Then check the guide below on becoming the "AI guy" every company needs. Interested in AI? Follow @AiEvolutio58513 and never fall behind. I track ChatGPT, Claude, and every tool quietly changing how we work and create, then hand you the tested signals.

RFK: If someone tells you a vaccine will prevent transmission and protect your grandmother, AI may say it doesn't do that. So, AI has the capacity to free us from medical tyranny