Rocking my full carpet look today
Gaming continues to be the on-ramp to the Metaverse. @iab Zoe Soon kicks us off larger than life at IAB PlayFronts. #iabplayfronts
Zoe Soon retweeted
The layoff email from Twitter is the first email in history that should have been a meeting.
Zoe Soon retweeted
That’s why it’s so sad watching you play with it like it’s a toy and you’re a child.
Zoe Soon retweeted
We need your vote for @sxsw #PanelPicker! @ZoeSoon @String_a_ling @MishCastillo & Jonathon Troughton will discuss how to make video game ads not suck: ow.ly/8Iaw50KiaaC
#SXSW #AdTech
Tune in today at 2.30pm ET today as I chat with Clayton McLaughlin, Managing Director at @nxtlvl about the now opportunity for brands in gaming and what the future holds for this mass media channel. Streaming live on Twitch twitch.tv/labnxtlvl @iab
Such essential reading that I bought a 2nd copy for the office! If you’re looking to understand gaming & the opportunity it presents for brands, check out @JDStringfield’s new book ‘Get in the Game’.
amazon.com/Get-Game-Business…
MTV has a new category for their awards - “Best Metaverse Performance”
mashable.com/article/best-me…
Ditto @CarrylPierre. In the absence of leadership at the national level I’m so glad to see company leadership stepping up to lead. Even more pleased to work at one of those companies @mrdcohen @iab
Talk about bucking gamer stereotypes! Check out Gucci’s collab with Xbox gucci.com/us/en/st/stories/a…
Zoe Soon retweeted
Check out how @iab gathered the industry at PlayFronts to reach consumers & hear from @ZoeSoon, VP of @iab’s Experience Center, on plans to update its measurement guidelines due to outdated definitions of impressions of ads inside video games via @WSJ: on.wsj.com/3Li5Zvt
Gaming is the bridge to Web 3.0 & the best way to reach Gen Z. It’s important that brands experiment now or their ability to reach consumers in an authentic way will be seriously & permanently eroded @DollyDeighton @WSJ @iab wsj.com/articles/companies-t…
9yrs here & I still love subway performers. Guess that means I’m still not a New Yorker bc ppl here love to complain abt them 🤣😎
7 factors bringing #gaming to scale as an advertising channel. Check out my take in @adage adage.com/article/opinion/wh…
Zoe Soon retweeted
“We’re seeing changes in consumer habits — so declining linear #TV viewership — and #CTV is getting oversaturated, and video games is another form of video, and it has such a great young audience.”- @ZoeSoon, VP of @IAB’s Experience Center.
Learn More: digiday.com/marketing/iab-pl…
