We are a data company helping brands identify and measure the economic impact of their values. Acquired in May 2022... find us now at https://xitter.cf/t.co/dXjW6LrGWZ
Joined January 2021
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Signing off. Find us at invisibly.com and @GetInvisibly.
Never forget... Doing Good is Good Business.
Exciting news -- Vrity has been acquired by @GetInvisibly!
einpresswire.com/article/571…
New research from @Omnicom highlights the "Conscious Consumer" as the most important trend for marketers over the next three years. "The significance of ESG will become a common marketing KPI by 2025."
mediapost.com/publications/a…
Not all Values are equal. Some values matter more to consumers. This creates opportunity for brands that are true in their commitment. Our latest post is on the value of equality.
vrity.com/the-self-evident-v…
Vrity retweeted
When it comes to retail #branding and #advertising, authenticity is everything.
According to a study from @Vrity_data, consumers shopped with brands deemed "authentic" 75.7% more often than others. @digiday
digiday.com/marketing/vritys…
Vrity retweeted
#BrandPurpose cannot be overlooked these days. New data from @Vrity_data shows that people are far more likely (about 75% more) to shop with a retail brand that they feel is honest than one they don't. #PurposeDriven @digiday
digiday.com/marketing/vritys…
Vrity retweeted
Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded.
@michaelburgi has the story. buff.ly/3ukndTq
New research launched this morning! Values influence what people DO, not just what they say they'll do.
Think values-based advertising is noble but a waste of ad dollars? @Vrity_data says think again, and worked with @BIGtoken_App to prove it. Take a look at my story in @Digiday. And thanks to @mediatwo's new CEO Seth Hargrave for his input. digiday.com/marketing/vritys…
Vrity retweeted
Ushering in a more meaningful approach to the measurement of #values in #marketing and #Brand #measurement
bit.ly/3gaCopM
I'm thrilled to be supporting @Vrity_data,
@jesseberger
and
@C2Next
in this noble endeavor
New interview with @jesseberger and @barrykirk on the importance of values and the ability to measure them to create #brandloyalty
Purchase decisions are no longer as straightforward as choosing between Brand X and Brand Y, it’s now a matter of selecting the brand that aligns with the right WHY: ow.ly/Leno50Hzvpp
#customerloyalty #cx #customerjourney
There is a battle brewing over Values. It's a fight between a purpose-driven CPG giant and a major activist investor. And the mess in the middle? Mayonnaise.
vrity.com/bring-out-your-bra…
Do your customers recognize your brand values? Can you quantify the financial impact? Can you improve it?
@chapmanandco_ leverages Vrity's data to help brands drive more loyalty and quantify the impact on revenue.
The flaw in applying this mindset to practice is if you rely on any of these, especially leading with site, you will miss the opportunity to build a lasting Values connection.
Brand purpose influences most people's purchase decisions @PublicisMedia @PublicisGroupe @WeAreRazorfish @VICE bit.ly/3CKChKs
Vrity retweeted
@jesseberger, CEO and Co-Founder of @Vrity_data elaborates about the power of combining #datascience and written communication abilities: bit.ly/3cx9s9U
#digitaltechnology #artificialintelligence #channelreport #media7
Brands can’t solve the the supply chain crisis. What they can do is develop deeper Values connections to mitigate the availability risk in the market. vrity.com/the-supply-crisis-…
The numbers are in – State Farm is taking a risk on Rodgers. Read more about it in our latest post.
#aaronrodgers #NFL #sponsorships #branding #brandvalues
vrity.com/is-the-rodgers-rat…
From @forrester's predictions for 2022: "In 2022, CMOs must navigate an even more politically divided and vocal consumer base... by ensuring company values and brand strategy are inextricably coupled."
forrester.com/predictions/pr…
When brands choose endorsers, they are aligning to more than just audience size and influence. They are marrying their values together. Brands must use data to create values alignment and avoid destroying their values equity with consumers
Values take a front seat in @Deloitte's Global Marketing Trends.
"Consumers shop more with brands that make a commitment to addressing social inequalities."
www2.deloitte.com/us/en/insi…
Vrity retweeted
Mastercard’s latest payments product, the Touch Card, is part of a broader effort to demonstrate that inclusiveness isn’t just a social marketing good—it’s good for business. adweek.it/3ntZHhR