Signing off. Find us at invisibly.com and @GetInvisibly. Never forget... Doing Good is Good Business.

Do your customers recognize your brand values? Can you quantify the financial impact? Can you improve it? @chapmanandco_ leverages Vrity's data to help brands drive more loyalty and quantify the impact on revenue.

Michelob Ultra pledges $100 million to raise the visibility of women athletes. Further, the brand will include equal male/female representation in all ads going forward. youtube.com/watch?v=DEbwRoFI…

Very cool to see @FT pick up our research on the importance of values on shopping behavior. Sure, price is the top factor for shoppers, but that's not the story. Treating your employees well has the same impact on consumers as having good customer service or great selection.

Did you miss last week's conversation between @jesseberger and @brandstorytv? You're in luck, it's now up on YouTube! youtu.be/2hrw1jjHvyE