The "Loyalty Empathy Effect" is a phenomenon of the customer loyalty experience uncovered in brand new research from our team at @chapmanandco_. Join me to learn more about what this could mean for your company in a live webinar on 3/24. Register: bit.ly/3caVnOM

Delta latest airline to raise funds through loyalty program kwch.com/2020/09/15/delta-la…

As a hardcore Starbucks loyalist, I’ve experienced this first hand over the last 4 months, moving from grief over loss of access to my daily latte, to nostalgia, to wondering why I ever needed it.

VIDEO: How do you drive loyalty and growth when consumers are more focused on caution and uncertainty? Some answers from a free-wheeling discussion between a behavior scientist and a loyalty marketer: bit.ly/32oN3HV #LMKTG

Airlines loyalty is BIG business -- and now we know the details: "United Airlines Just Revealed a Very Big Secret" inc.com/bill-murphy-jr/unite… via @Inc

VIDEO: What can science teach us about building better connection with employees during the pandemic? A conversation between a practitioner and a behavior scientist: blog.maritzmotivation.com/ho… #loyalty #employeeexperience

The psychology of personal choice and consequences, through the lens of COVID-19 and The Twilight Zone:

Sephora is letting its Beauty Insider members redeem #loyalty points as donations to the National Black Justice Coalition: bit.ly/2AFLuJF #BLM

Most consumers are still feeling anxiety and uncertainty. Marketing Strategist @SnivelyEvan shares two insights from behavioral science that will help you pivot your loyalty strategy to respond effectively: bit.ly/3exiFh9

VIDEO: Why understanding the "affect heuristic" is critical to building #brandloyalty in times of crisis -- bit.ly/2zO0XXY #behaviorscience #COVID19

Loyalty programs and the "human condition" in times of crisis -- great behavioral science insights for business by @SnivelyEvan | bit.ly/3bLc9mj #Loyalty

A great example of how to cancel your event in response to the #CoronavirusPandemic while still helping your patrons feel connected to that experience: bit.ly/2W9T2x3 @OTSL #loyalty

How are brands messaging customers about #Coronavirus ? Via @thewisemarketer | bit.ly/3aOJN9y

New Brand Keys study: "Loyalty drivers are becoming more complex" -- business2community.com/loyal… via @B2Community

Going the "no-points" route in their new loyalty program is the right move for @Target -- more new programs are doing likewise. Good related discussion at @retailwire: bit.ly/385b1Y8

There are actually four core types of customer #loyalty - which type do you have? Check out this 3 minute VIDEO to learn more: bit.ly/2FUjVvL

Former Apple store chief Ron Johnson: Amazon is in trouble --finance.yahoo.com/news/forme… via @YahooFinance

I get asked a lot "What loyalty conferences should I go to?" Here's a list for 2020 from @thewisemarketer highlighting 7 great options. My personal must-attend: @CRMCRetail | bit.ly/35V3mKy #LMktg