@Vrity_data

We are a data company helping brands identify and measure the economic impact of their values. Acquired in May 2022... find us now at https://xitter.cf/t.co/dXjW6LrGWZ

invisibly.com
Joined January 2021
  • Tweets125
  • Following22
  • Followers28
5Media
When it comes to retail #branding and #advertising, authenticity is everything. According to a study from @Vrity_data, consumers shopped with brands deemed "authentic" 75.7% more often than others. @digiday digiday.com/marketing/vritys…

Vrity’s latest research sets out to prove values-based advertising can affect the bottom line

Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded.

digiday.com
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#BrandPurpose cannot be overlooked these days. New data from @Vrity_data shows that people are far more likely (about 75% more) to shop with a retail brand that they feel is honest than one they don't. #PurposeDriven @digiday digiday.com/marketing/vritys…

Vrity’s latest research sets out to prove values-based advertising can affect the bottom line

Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded.

digiday.com
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Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. @michaelburgi has the story. buff.ly/3ukndTq
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Ushering in a more meaningful approach to the measurement of #values in #marketing and #Brand #measurement bit.ly/3gaCopM I'm thrilled to be supporting @Vrity_data, @jesseberger and @C2Next in this noble endeavor
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Replying to @jesseberger
@jesseberger, CEO and Co-Founder of @Vrity_data elaborates about the power of combining #datascience and written communication abilities: bit.ly/3cx9s9U #digitaltechnology #artificialintelligence #channelreport #media7
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Vrity retweeted
ADWEEK
@Adweek26 Oct 2021
Mastercard’s latest payments product, the Touch Card, is part of a broader effort to demonstrate that inclusiveness isn’t just a social marketing good—it’s good for business. adweek.it/3ntZHhR

Mastercard Wants to Engage All Consumers—and Their Senses

New Touch Card demonstrates that inclusivity isn't just good social marketing—it's good for business.

adweek.com
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After 2 @xianfoods workers were beaten in the wake of the pandemic, Jason Wang shared the story in the @nytimes. Our latest On Principle podcast episode explores why, and why brands should speak out, with insights from Olin faculty & @Vrity_data. Listen at bddy.me/3yQQc0u
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Rothy's, whose line of women’s shoes made of recycled plastic bottles has developed a cult following, is launching a men's line on.wsj.com/3u15XyK
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Vrity retweeted
Ad Age
@adage26 Apr 2021
Unilever is launching a prototype of what it says is the world’s first deodorant for people with visual impairment and upper-limb motor disabilities. ow.ly/es6F50ExXvR

Unilever testing deodorant for people with disabilities

Degree for people with upper body and visual impairments is the first product in what the company and agency Wunderman Thompson hope will be a wave of innovation for an underserved population.

adage.com
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The startup believes its product comes as an opportune time of change in the marketing industry.​ bizjournals.com/stlouis/news…
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Vrity retweeted
ADWEEK
@Adweek8 Mar 2021
New research shows sales of CPGs labeled “sustainable” accelerated last year, increasing almost one additional percentage point in the total CPG category. adweek.it/2OtIK9k

Demand for Sustainable Staples Increased Despite Covid-19

New research estimates in-store sales of environmentally-friendly consumer packaged goods amounted to more than $131 billion in 2020.

adweek.com
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Vrity retweeted
ADWEEK
@Adweek5 Mar 2021
Gap's new spring campaign, Generation Good, asks activists and creatives what they're hopeful about. adweek.it/30jL2KE
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.@Vrity_data aims to assess brands’ “values equity” with the release of its new tool. prweek.com/article/1708941/v…
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Replying to @Vrity_data
@Vrity_data unveils Values Return Index to assess brands' 'values equity' | PR Week prweek.com/article/1708941 via @PRWeekUS
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Some might wonder if all this talk about “brand purpose” might be moot from a sales perspective. Turns out, taking a stand can drive business. campaignlive.com/article/doe…
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Replying to @Vrity_data
@Vrity_data, the New Brand Measurement Company for the Values Economy, Announces Launch of the Values Return Index (VRI) ow.ly/kSI030rz0Eb #artificialintelligence #AiThority #Vrity #brandmeasurement
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Replying to @Vrity_data
@Vrity_data, The New Brand Measurement Company For The Values Economy, Announces Launch of the Values Return Index (VRI) ow.ly/79u030rz0Dj #News #MarTech
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Does ‘brand purpose’ messaging actually impact consumer behavior? | Campaign US campaignlive.com/article/170… via @campaignliveus
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Vrity retweeted
ADWEEK
@Adweek27 Feb 2021
UPS changes its iconic packaging for the first time in its 114-year history to convey a message of unity and support small businesses. adweek.it/3sx9sg4

UPS Changes a Sacred Brand Space for Black History Month

Packaging goes from staid to unstoppable for small business.

adweek.com
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Good morning! In my latest Media Buyer Briefing for @Digiday, I look at roles AI can play in media agencies, @MDCPartners recent moves, some post-SB insights from @Vrity_data and other stuff. Take a look when u can. Also, DM me for a discount code. digiday.com/media/media-buyi…
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