SVP, Addressability and Ecosystem at @LiveRamp. Building a better advertising ecosystem rooted in consumer trust.
San Francisco, CA
Joined January 2009
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Travis Clinger retweeted
Together with @Prebidorg, we're hosting an exclusive panel discussion during Cannes about ad podding and other enhancements in #CTV with @LiveRamp's @tclinger, @Prebidorg's Mike Racic, and Index's @robhazan.
Learn more and request an invite: ow.ly/wFbh50OKi71
#CannesLions
ALT Index Exchange | Prebid A Conversatiion on Ad Podding and Other Enhancements in CTV Followed by happy hour in the Index Suite June 20 | 4:30-7:30 | Cannes Featuring: LiveRamp, Prebid, and Index Exchange
Travis Clinger retweeted
Thanks to all who joined us in Toronto for an insightful conversation on the future of #addressability with Mike Nuzzo of @Hearst, @tclinger of @LiveRamp, and our own Lori Goode!
ALT The future of addressability with Mike Nuzzo of Hearst, Travis Clinger of Liveramp, and our own Lori Goode!
Travis Clinger retweeted
I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together
CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites.
adweek.it/41xt7P1
Travis Clinger retweeted
“I believe that we are headed to a world where deterministic data will be the gold standard. #GDPR already outlaws probabilistic data and I think we will see the US ecosystem follow that lead.” Travis Clinger, (@tclinger) SVP Activations and Addressability, LiveRamp. #ALM2023
Travis Clinger retweeted
Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw
While Google has announced that 3p cookies on Chrome will be phased out in mid-2024, there has never been a better time to move to people-based identity. Chrome may have delayed, but the industry must keep moving forward to be independent from the cookie. liveramp.com/blog/cookies-ge…
Travis Clinger retweeted
If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.
Travis Clinger retweeted
Cookies, be gone. ❌ 🍪 See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with @tclinger SVP, Addressability & Ecosystem at @LiveRamp
admonsters.com/liveramp-ats-…
Travis Clinger retweeted
Through an integration with our Authenticated Traffic Solution (#ATS), publishers using @Amazon Publisher Services now have a more convenient way to connect authenticated inventory to advertiser demand and reduce their reliance on third-party cookies. ramp.click/APS-ATS-tw
Travis Clinger retweeted
Last week, @tclinger joined experts from @xandr, @Bayer, and @Microsoft on the #AWNewYork stage to discuss the post-cookie solutions advertisers should take advantage of today.
Watch the session replay: ramp.click/AWNY-TC-tw
Travis Clinger retweeted
When leveraging our Authenticated Traffic Solution (#ATS) compared
to third-party cookies, publishers can generate up to a 350% improvement in advertising yields on Safari and a 50% improvement in yields on Chrome. ramp.click/RenEB-tw
Travis Clinger retweeted
Google just announced a new date for the deprecation of #thirdpartycookies: 2023.
Here's why this is good news for those using our Authenticated Traffic Solution (#ATS) from @tclinger: ramp.click/ggcookies-tw
Incredibly excited to share a @forrester report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!
To prepare for the end of #thirdpartycookies, hundreds of pubs, brands, & platforms worldwide have adopted our Authenticated Traffic Solution (#ATS). See how our customers are taking control of their #cookieless future. ramp.click/ATSmom-tw
Travis Clinger retweeted
We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ @tclinger from partner @LiveRamp to hear how to tackle 3P cookie deprecation: bit.ly/3ezS0mW
Travis Clinger retweeted
One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.
Excited to join @MSFTAdvertising to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.
Building customer-first relationships in a privacy-first world is critical tcrn.ch/2OUy840 by @tclinger
Google's announcement reinforces the need for marketers and publishers to lean into the consumer privacy changes and focus on moving to authenticated solutions, like @LiveRamp's ATS, that connect marketer and publisher through a trusted value exchange liveramp.com/blog/google-cla…
Travis Clinger retweeted
"At @LiveRamp we’ve been talking about building a new ecosystem rooted in trust. What we have to do is restore trust. I’m excited and optimistic. This is a huge opportunity for the industry." - @tclinger #adtech #adressable #media #4AsDecisions 2021