Sports fans aren't watching the game — they're second-screening through it. Sharp take from Gretchen Tibbits, President and COO of CivicScience, on why fall sports viewers are subscribers first, distracted always, and primed to spend right now: ow.ly/s5I750ZRaGc

Retail media has been great at capturing demand — the real test is proving it can create it. Katie Daleo, GM of CPG Ads at @DoorDash on why the category's next chapter runs through incrementality and standardization, not just proximity to the sale: ow.ly/InsI50ZQKTm

The gap between brief and buy isn't a speed problem — it's a fidelity problem. Fragmented workflows mean the audience you buy often isn't the one you approved. Worth a read from Omri Barnes, CMO of Start.io, on closing that gap: adexchanger.com/content-stud…

Pharma's new problem: AI is unlocking treatments for smaller patient populations, but traditional marketing was built to reach millions, not thousands. DeepIntent CMO Ian Colley says agentic AI is already collapsing planning cycles by up to 10x. adexchanger.com/content-stud… #MedTech

Ad tech is splitting into two camps: companies building AI as actual infrastructure — wired into their stack — and companies stitching together per-seat tools and calling it an AI strategy. Which camp is your company building toward? Worth a read: ow.ly/ezh450ZNyPL.

44% programmatic revenue growth — without more traffic. Andrew Byrd, on how The Guardian US boosted CPMs with PMPs, cleaner supply paths and signal-rich inventory. Scale isn’t everything anymore. 🔗 Read: bit.ly/4rOX5tP #AdExchanger #Programmatic #AdTech

🚨 Happening TODAY | 1 PM ET AI-powered ad selling is here. Are publishers staying in control?Join AdButler + AdExchanger to learn how to boost yield + protect signals. 🎟️ Free 🔗 Register: utm.guru/ulWil #AdTech #Publishing #AI

🎉 The 2026 Convergent TV Influence Awards Honorees are here! Meet the trailblazers that are shaping the future of convergent TV—and join us as we celebrate them live at #ConvergentTVWorld on March 5 in NYC. 👉 See the full list: chiefmarketer.com/event/conv…

In Feb 2020, EssentiallySports had ~1M pageviews. By May? 60M. While others hit pause during COVID, they leaned in—covering The Last Dance, Fight Island, and the emotions fans were starving for. Growth favors the bold. bit.ly/4qZatvG

❄️ ✨ Happy Holidays from the AdMonsters crew! Thanks for being part of a year full of learning, connection, and innovation. We’re grateful for this amazing community and excited for what’s ahead. See you in 2026! 🎉 #HappyHolidays #AdMonsters

Holiday traffic was up. CPMs didn’t tell the whole revenue story. Why publishers are rethinking success metrics as discovery fragments across search, social, and AI — and what that shift means heading into 2026. By Lynne d Johnson bit.ly/4p5JjBZ #Publishers #AdOps #LTV

What did 2025 actually change for publishers? Andrew Byrd + Chris Kane (Jounce Media) unpack ad load math, TIDs, fraud, SSP consolidation and the real impact of the Google antitrust trial. Replay 👇 bit.ly/4aT0LpD

California just passed the Opt Me Out Act — a browser-level, one-click data opt-out. Expect more users to go dark for targeting, lower CPMs, and a major pivot to contextual + first-party data. Mobile apps aren’t included… for now. bit.ly/4pzoRu0

📣 Last call! Tomorrow is the Convergent TV Awards deadline — and the final day before prices rise $100. Submit your best cross-screen work 👇 chiefmarketer.com/event/conv… #ConvergentTVAwards #CTV #AdTech

Happening today at 1PM ET — and there’s still time to jump in! 🔥 Join us LIVE with Chris Kane as he breaks down 2025’s biggest ad tech moments. Save your spot 👇 linkedin.com/events/73965735…

2026 publisher playbook, in 4 plays: • Channels are shifting — go where your audiences are • Redefine the open web for AI discovery • Move revenue across channels • Trust is your clear advantage Q&A with Mediavine CRO Amanda Martin → bit.ly/49PeHk1

AI is the new front door to the internet. Michael Shang (StackAdapt) on: • LLM gatekeepers • Push vs. pull • AEO replacing SEO • Ads inside AI UIs • Why testing nonstop matters Read more: bit.ly/3X7SV3A

The Convergent TV World 2026 sizzle reel is HERE. The new site just dropped — and here’s everything debuting this year: • Hosted Buyer Program • VIP Passes • Reverse Pitches • The Exchange • Convergent TV Awards Watch + explore what’s ahead. bit.ly/4ik1RfH

The Convergent Media Era is here 🚀 Enter the Convergent TV Awards celebrating the work shaping cross-screen advertising. 🏆 Campaigns • 📊 Measurement • 💡 Ad Tech • 🛒 Commerce Apply now ⬇️ Deadline: Dec 5, 2025 bit.ly/4pn8lNh

Late ad payments choke publisher growth. BOMESI +AdGrid + Breakr’s SASA platform cuts cycles from 60–120 days to ~48 hours, helping diverse-owned pubs pay talent faster and scale sustainably. Real infrastructure change the industry actually needs. utm.guru/ujnyH