@Strategyn

We are the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation, a proven innovation process that makes innovation 5-times more predictable.

 Denver, CO
strategyn.com
Joined April 2009
  • Tweets1.2K
  • Following183
  • Followers2.4K
239Media
-The 3 deep-rooted myths that cause companies to fail at innovation -The real problems companies need to overcome to succeed at innovation -The innovation process that solves these problems #jobstobedone #JTBD #innovation #leadership #gotomarket strategyn.com/why-innovation…

Causes of Innovation Failures: Solutions and Strategies

Explore the root causes of innovation failures and discover effective solutions and strategies to mitigate them.

strategyn.com
2
2
Strategyn retweeted
Mural@Mural18 May 2020
Identify what your customer wants to do & unleash a whole new world for your product/service to thrive. Learn more about the Jobs To Be Done approach from our Head of CX @JimKalbach & theory pioneer @Ulwick 🚀☁️ Join #IMAGINE2020's 1st live talk 👉 bit.ly/3fXjBgG
6
22
Strategyn retweeted
Tony Ulwick@Ulwick29 Jan 2020
Join me, Eric Eskey and the rest of the Strategyn team at one of our 2020 Master Class events. Atlanta, April 9 Boston, June 3 Chicago, September 29 Register at: my.strategyn.com/pages/maste… #JTBD #jobstobedone #growthstrategy #innovationmanager #prodmgmt #strategy #leadership
2
1
2
Replying to @anandp29 @ryanbonnici
Intercom is a huge believer in the Jobs to be Done framework. We identify the true job our customers are trying to get done and then identify how our strengths can help them get it done better than our competition can. Check out @Strategyn for more on the JTBD approach.
1
1
3
At my latest talk on the @ThomasNet Together For Industry tour in Indianapolis, attendees asked for more info on the buying process. Here are the results of our research with @Strategyn - see how to best support your buyers. #ThomasForIndustry #TFI18 business.thomasnet.com/lp-me…
2
Strategyn retweeted
Tony Ulwick@Ulwick23 Apr 2018
Excellent new article by @robschade describing the benefits of targeting Related Jobs as a mechanism to drive growth. jobs-to-be-done.com/grow-pas… #ODInnovation #JTBD #JobsToBeDone #Innovation #Marketing #Strategy #Disruption #FEInnovation

Grow Past The Core: Target Related Jobs-To-Be-Done

There are a number of ways to drive growth in adjacent markets. One effective way is to target other jobs that customers are already trying…

jobs-to-be-done.com
3
1
13
Excited about Thursdays #jtbd Masterclass in Atlanta with @Ulwick. Beyond an interview technique to innovation strategy 👨🏻‍🏫 #odinnovation
1
2
5
Get the results of an exhaustive study into every task in the industrial buying process (225+!) conducted by @ThomasNet and @Strategyn. Learn what you can do to help your buyers through their entire process. #ThomasForIndustry business.thomasnet.com/lp-me… Send it to marketing 👇
5
1
6
New @Target Stores Focus on Customer Needs, Improve Experience trap.it/6RkdD #jobstobedone #B2C #makemarketinghuman
3
1
Strategyn retweeted
Tony Ulwick@Ulwick12 May 2017
Define the core functional #JTBD, related, emotional and consumption jobs, and all the desired outcomes: then the solution becomes obvious. xitter.cf/Strategyn/status/86201…
Strategyn@Strategyn9 May 2017
"If I had only an hour to innovate, I'd spend 55 minutes defining the unmet needs and 5 minutes defining the solution." #FEInnovation #JTBD
14
14
Good start to the @fei_innovation day - @Strategyn special sauce #innovation #tony
1
2
"Jobs-to-be-Done for Government" by @Ulwick >> anthonyulwick.com/2017/04/19… #JTBD #innovation #government
7
2
11
“Define Markets Around the Customer’s Job-To-Be-Done” by Anthony @Ulwick >> marketingjournal.org/define-… #JTBD
11
1
16
And I hate 90% of strategic plans because they don't contain a strategy. xitter.cf/alexosterwalder/status…
Alex Osterwalder🇨🇭
@AlexOsterwalder3 Mar 2017
“I hate strategic planning!” — @RogerLMartin (as opposed to strategy, which = a set of choices where to play and how to win!) #LiftLab
3
31
4
35
"How to Engineer Micro-Moments using Jobs to be Done" by Anthony @Ulwick #JTBD >> marketingjournal.org/how-to-…
1
16
1
22
New Articles on Jobs to Be Done #JTBD >> jtbdinstitute.com
3
5
11
.@Ulwick has excellent guidance on Outcome-Driven Innovation for #ProdMgmt. If you like #JTBD, this is worth a look! mtp.io/2kj4zrP
5
12
Outcome-Driven Innovation for Product Managers - structure & inspiration from @Ulwick mtp.io/2kj91XC
6
6
Free WEBINAR: "Jobs-to-be-Done & The Buyer's Journey" with @Ulwick and Jon Dome @hartehanks - from @MktgScience >> msi.org/conferences/jobs-to-…
14
8
Strategyn retweeted
MSI@MktgScience18 Jan 2017
Webinar 1/26, 1pm est: "Jobs to Be Done and the Buyer's Journey" @Ulwick @hartehanks @Strategyn msi.org/conferences/jobs-to-…
3
1
Load more