We are the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation, a proven innovation process that makes innovation 5-times more predictable.

Denver, CO
Joined April 2009
Eric Eskey and Tony @Ulwick are live and on stage at the Las Vegas Cosmopolitan Hotel delivering the first Master Class of the year. Don’t miss the next one. my.strategyn.com/pages/maste… #JTBD #jobstobedone #innovation #agile #lean
The most popular book on Jobs-to-be-Done Theory and Outcome-Driven Innovation is now available—FREE—as an audiobook. Learn how to transform innovation from an art to a science. #marketingstrategy #growthstrategy #brands #prodmgmt #strategy #Leadership #JTBD #JobsToBeDone
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Sprint into 2020 with a winning strategy. To learn more about our ODI Project Sprint, reach out: [email protected] Go to the source to put Jobs-to-be-Done Theory into practice. #marketingstrategy #growthstrategy #brands #prodmgmt #innovationmanagement #strategy #leadership
JTBD + ODI Case Study “Our business grew greater than 30% and the ODI process played a significant role in that growth.” -Scott Druker strategyn.com/wp-content/upl… #marketingstrategy #brands #prodmgmt #growthstrategy #innovationmanagement #strategy #leadership #jobstobedone #JTBD
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Unlock your company's innovation potential. Arm your innovators with the world's most advanced strategy and innovation process: Outcome-Driven Innovation. Online certification is now available. my.strategyn.com/pages/home #innovationmanagement #disruption #strategy #leadership
Get the most out of your Jobs-to-be-Done efforts. Go to the source to learn how. jobs-to-be-done-book.com #JTBD #jobstobedone #prodmgmt #proddev #Marketing #innovation #agile
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Free business book download “I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” -Philip Kotler jobs-to-be-done-book.com #USC #UNC #UTAustin #UofT #Emory #IndianaUniversity #Georgetown #UofF #RiceUniversity #UND #OLIN
Free business book download “I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” -Philip Kotler jobs-to-be-done-book.com #Wharton #Stanford #Harvard #MIT #Yale #UCBerkeley #Duke #UNC #UofM #Dartmouth #NYU #UofV #UCLA
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Go to the source. Get your FREE copy of JOBS TO BE DONE: Theory to Practice and learn from the pioneers how to create, market and sell products that people love. jobs-to-be-done-book.com #ODInnovation #JTBD #JobsToBeDone #Innovation #Prodmgmt #Strategy #Lean #voc
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