Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book: https://xitter.cf/t.co/48dCsYtglz
Pompano Beach, FL
Joined November 2009
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Customers can’t ask for solutions they are unable to imagine. So don’t ask them what solutions they want.
Instead ask them what metrics they use to measure success when getting a job done. Then conceptualize new solutions that will help them get that job done perfectly. #JTBD
“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”
I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar.
In this episode, we discussed:
- (01:14) JTBD and Outcome-Driven Innovation
- (24:20) A practical step-by-step example
- (33:54) Q&A
I never thought the Jobs-to-be-Done and the ODI process could be explained that easily.
X doesn't like links, so free resources to download, a YouTube version, and additional notes are available in my newsletter.
The link is under my profile: @PawelHuryn
Tony Ulwick retweeted
Save the date: August 23rd at 1:30pm ET!
Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results.
Register today! hubs.ly/Q01X9QV90
How to become customer-centric. Don’t miss this event!!
Join our Master Class on August 23rd at 1:30 p ET, and discover strategies for building a customer-centric culture from Tony Ulwick (@Ulwick) of @Strategyn and Dominick Bizzarro of @MVPHealthCare as they share real-world examples and more.
Register today! hubs.ly/Q01X9pPp0
Tony Ulwick retweeted
9. Jobs to Be Done: Theory to Practice by @Ulwick
Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know.
Free book: jobs-to-be-done-book.com/
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
3. 10 of my favorite PM templates and frameworks by Shyvee Shi: lnkd.in/gMaQFK3E
4. 350+ UX research questions (super-helpful for PMs): lnkd.in/g7PKh36d
5. Jobs-to-be-Done. Free audiobook and PDF by @Ulwick: lnkd.in/dHtNFWh2
Tony Ulwick retweeted
Exactly!
But use #DiscoveryDrivenPlanning (the original by @rgmcgrath from the 90's) and @Pretotyping.
And use @ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria.
Doing this will give you massive advantages in speed & impact!
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.
ALT The Jobs-to-be-Done Canvas by Tony Ulwick
Tony Ulwick retweeted
Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast.
It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate
productquestpodcast.com/
What is Jobs-to-be-Done?
Invest 8 minutes and learn how to think about markets, needs, opportunities, and segments through a customer lens, e.g., an outside-in perspective, not inside-out.
m.youtube.com/watch?v=Et4H4T…
#customercentricity #customerexperience #strategy #innovation
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
Innovation that actually matters... 🤝
👉 bit.ly/3BFjrrw
@Ulwick, Inventor of Outcome-Driven Innovation, joins @GregPalmer47 this episode of @Finovate to focus on successfully bringing new ideas to the market 💭
Looking forward to discussing how the #JTBD Needs Framework is used by companies to put Jobs Theory into practice.
Our one day online #JTBD conference is this week.⌛️ Wednesday 8 June. Going to be super interesting.
businessofsoftware.org/event…
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Please join me and Product Elevation for this event.
Between 70% and 95% of all new products fail. At our February meetup, @Ulwick will teach us the innovation process that has been battle-tested for over 30 years and turns innovation from an art to a science. RSVP now at lnkd.in/dbsCtGSk #prodmgmt #innovation #ux
Tony Ulwick retweeted
Have you heard of jobs-to-be-done? (aka JTBD)
Do you wanna learn how to use JTBD to design hella smart marketing campaigns?
This free webinar is for you 👇
Join me and @Ulwick for an interactive session (that might just blow your mind)
Register here: bit.ly/3G1OSKR
Aspiring innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE customer discovery begins. Introducing the JTBD Market Definition Canvas.
jobs-to-be-done.com/the-jtbd…
#leanstartup #startup #entreprenership #JTBD
Lean Startup innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE Customer Discovery begins. Thank you @sgblank.
Introducing the JTBD Market Definition Canvas.
#JTBD #LeanStartup
steveblank.com/2021/11/04/ma…
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
