95% of new products fail. It's time to find a better process than failing fast. Get your free copy of JOBS TO BE DONE: Theory to Practice and learn from the pioneers how to create, market and sell products that people love. jobs-to-be-done-book.com/ #innovation #marketing

Abbott Medical Optics had an innovative product—with "me too" customer service. It was costing them customers. See how they quickly turned around their #CSAT with #jobstobedone. strategyn.com/portfolio-item…

Need to improve your #CSAT stat? See how Abbott Medical Optics increased their NPS by 10% in one year with #jtbd. 🙌 Case study ⬇️ ⬇️ ⬇️ strategyn.com/portfolio-item…

To win in a copycat market, Abbott Medical Optics had to stand out on service. See how they went from losing customers to award-winning #CX in just 2 years. 😮 #innovation strategyn.com/portfolio-item…

.@Microsoft saw evidence that their Software Assurance offering wasn't giving customers the right mix of benefits. Here's how they figured out *exactly* what value to add [case study👇] #prodmgmt #growthstrategy strategyn.com/portfolio-item…

Would you like to base your #productdesign on ~200 customer interviews instead of 2 ad hoc stories? There's a framework for that. 👇👇👇 strategyn.com/2021/03/03/pro…

Microsoft's Software Assurance offering was losing customers. Fast. See how they turned around the flailing business and doubled Y2Y revenue. ⬇️ ⬇️ ⬇️ #innovation #prodmgmt strategyn.com/portfolio-item…

Tech reporter: "There appears to be some disconnect between how @Microsoft wants to sell its software and how businesses want to buy." 😬 See how Microsoft turned it around to 2X their revenue. ⬇️ strategyn.com/portfolio-item…

How would it feel to launch a brand new product into a brand new market...and nail it on your very first try? 😮 Bosch figured it out. ⬇️ #innovation #innovationstrategy strategyn.com/portfolio-item…

Product feature prioritization—here's how you can align your teams on the right list. #prdmgmt #productmanagement #jtbd strategyn.com/2021/03/03/pro…

"Strategyn's outcome-driven approach to #innovation made it possible for us to hit a home run in the mature and competitive circular saw market." 🙌 🙌 🙌 Need a home run on your next launch? See how Bosch did it. #prodmgmt strategyn.com/portfolio-item…

RICE. Value vs. Effort. Kano model. None of them work for prioritizing product features. Here's why ⬇️ #prdmgmt #productmanagement #growthstrategy strategyn.com/2021/03/03/pro…

#Productmanagers—do you know what products NOT to produce? See why Cordis Corp decided to scrap some priority projects ⬇️ ⬇️ ⬇️ strategyn.com/portfolio-item…

The stent generated $1B in revenue in its first year. 😮 But inventor Cordis Corp nearly missed this opportunity. Here's how they uncovered it. strategyn.com/portfolio-item…

"We introduced 19 new angioplasty balloons...Our market share grew from 1% to over 20%." Now, that's a #growthstrategy. See how they did it. strategyn.com/portfolio-item…

Getting to know new people and ideas isn't just great for empathy and tolerance—it's also great for innovation. See how expanding and diversifying your networks helps you to come up with new ideas: strategyn.com/2020/09/25/5-c… #innovationculture #innovationmanagement

Ideas that thrive have 3 things in common: ✅ They grab and hold our attention. ✅ They are easy to remember. ✅ They compel us to act. The rest will die. Learn how to come up with more of the good ones: strategyn.com/2020/09/25/5-c… #innovationmanagement #productmanagement

Creating an innovation culture requires 2 primary steps: 💡 Enable your people to come up with new ideas. 💡 Help those good ideas to spread. Check out our latest post for steps you can take today to make it happen. strategyn.com/2020/09/25/5-c… #innovation #innovationculture

Are you in charge of building a culture of innovation at your company? Then don't miss this post from @Eskey full of practical advice on how to get it done. strategyn.com/2020/09/25/5-c… #innovationculture #jtbd

Do you record your ideas to help you remember them? ✏️✏️✏️ It's an easy way to improve your creativity and innovation. Get lots more tips in this post: strategyn.com/2020/09/25/5-c… #innovation #innovationmanagement

"Pivoting and failing fast are ineffective innovation strategies." —@Ulwick Find out why: strategyn.com/2020/09/15/you… #innovation #innovationmanagement