Membership community for independent #PR #Communications professionals. Follow us for industry news, insights & the occasional exhale. Led by @KarenSwim

US, UK, Canada
Joined August 2009
B2B content costs soared 58% in 2021 compared to the year earlier. The average content asset cost $2,791 to produce. The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] bit.ly/3wqvTrC @Frank_Strong @SwordandScript #B2B #contentcreation
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‘Public relations for the public good’: Q&A with Museum of PR cofounder Shelley Spector dlvr.it/SVGT2Z
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That Solo Life is going LIVE at 11:30 am ET! Today, we'll be joined by Happiness and Success Coach @HappiMealDiet, and you don't want to miss it! youtube.com/watch?v=tALnrRNW…
I...published a blog post. It's been *awhile.* jessicalawlor.com/2021/07/pr…
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Looking forward to Friday's Small Agency Talk Show with @jodysutter and @SharonToerek ... I'm sure it will be a great conversation. Join us live at 12 PM ET! chipg.info/3xzA5UV #agencyleadership
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A6: I think postponing start dates is better than discounting services. Your time and value is still the same. #SoloPR
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Let people know you have room for another client or two. #solopr
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No, because you will not recoup later. Offer smaller scope for the price-sensitive. #solopr
Q6. Should I discount my services because of Covid-19? #solopr
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A5- As a #solopr you don't typically have a lot of expenses you can cut, so start by keeping your chin up and hunting for new opportunities. Make sure that people know you are open to (and need!) new projects. A lot of folks are willing to help if they know where it is needed
Q5. I have lost a lot of business, what can I do right now? #solopr
Q3 In talks with an attorney I met at a conference 3/11. My husband discouraged me from attending. I am glad I went #solopr
A3 two of my hot leads for small projects are hitting pause until this blows over but I remain hopeful #solopr
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A1. No, this is the time to take initiative. However, make sure you are not being insensitive while advertising. #solopr
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These are challenging times, so it is great to have places like this for us all to gather and learn from each other #solopr
A common mistake of business owners is entertaining the first offer they receive, not thinking about the global perspective that might value their business at a different level. Liz Dennis, Head of Strategic Client Management, shares her advice in a #MorganStanleyMinute.

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#smchat #solopr Q6 Ready To Play: What #PR #teamwork challenges should be addressed? Do virtual teams change your needs?
#smchat #solopr Q5 If/When It Rains: How are you preparing for #crisisPR #management?
#smchat #solopr Q4 Designing A Sandcastle: What are the building blocks needed to develop a solid #publicrelations #strategy
Replying to @sharonmostyn
A3 My sense of it is that, when things get difficult, the main thing is to be clear, positive, firm, and fair. #SMChat #SoloPR
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