Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored host🎙
Columbus, OH
Joined April 2009
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ICYMI: I wrote a BOOK! 😲
B2B PR That Gets Results is available now - but who is it for? 🤔
✅ Small marketing teams (as small as a team of one)
✅ Small B2B companies (< 500 employees)
✅ PR/comms pros looking for a refresher or tips
✅ Anyone looking for *practical* PR advice
It's budget planning season. If you know of a B2B company looking to include PR in its marketing program next year, please keep me in mind.
I'm always happy to chat to see if there's a fit.
When you see digital marketing folks use a term like, "earning mentions on third-party sites" - that means PR.
That's what we, as PR pros, do - help clients earn media coverage.
And we were doing it long before it became the “new” hot thing in marketing.
Hi! I'm attending ICON. Let's start connecting with each other now. whova.com/whova-event-app/
#PRSAICON
In PR, fundamentals are often overlooked in favor of the latest trend.
But - the nailing the fundamentals is what helps you stay ahead regardless of the trends.
michellegarrett.com/2026/10/…
#PRTips
Michelle Garrett | B2B PR Consultant/Writer retweeted
Despite reading AI search and SEO content every day, I rarely read any new finding or discovery that results in actually doing something new or different, strategically.
PR is having a moment.
AI engines have put media coverage back in the marketing spotlight.
“Earned media provides third-party proof and credibility, and it backs up what the company is saying about itself. That’s powerful.”
contentmarketinginstitute.co…
@CMIContent
Many thanks to @jrick - a TRUE Wikipedia expert - for sharing his Wiki-knowledge with us on PR Explored!
Many thanks to @prisus for hosting me on her “P.R. Explored” podcast earlier this week.
For more than an hour, we discussed everything from why Wikipedia is the indispensable source for A.I. to why Wikipedians scorn trade publications.
Watch the video:
share.google/tyiSfD0H3PWB8BC…
TOMORROW, 9/17 at noon ET - join me and guest @jrick for PR Explored as we discuss Wikipedia.
We're digging into how to leverage the world's most popular free online encyclopedia for PR.
It matters more than ever in the age of AI-driven search (GEO).
#PRExplored
Thanks so much to @CMIContent for having me on Live with CMI to talk all things earned media (PR) and AI visibility!
contentmarketinginstitute.co…
Michelle Garrett | B2B PR Consultant/Writer retweeted
Not every company deserves a Wikipedia page.
That may surprise some PR pros.
So who qualifies? Who doesn’t? And how do you get from the latter to the former?
I’ll be digging into these questions with @prisus on 9/17 at 12 PM EST.
Bring questions!
linkedin.com/video/event/urn…
Wikipedia. It’s been around for 25+ years.
The world's most popular free online encyclopedia is more important than ever, in the age of AI-driven search (GEO).
We’re digging into Wikipedia on the next episode of PR Explored with guest @jrick Sept. 17 at noon ET.
#PRExplored
Michelle Garrett | B2B PR Consultant/Writer retweeted
Your client asks, “Should we have a Wikipedia page?”
Do you know how to answer?
Wikipedia has been around for 25+ years — but AI-driven search has made it more important than ever.
On Sep. 17, I’m joining @PRisUs to talk Wikipedia, PR, and AI.
linkedin.com/events/75031493…
Press releases. Love them or hate them, they're playing a bigger role in PR and search.
michellegarrett.com/2026/08/…
PR tip: Looking at the calendar as I work with clients to determine optimal timing for announcements.
Labor Day weekend is NEXT weekend. The holiday falls on 9/7. Then the 25th anniversary of 9/11 is coming up later that week.
Tricky timing, unless your news is somehow related.
I made the news - thanks @odwyerpr!
odwyerpr.com/story/public/25…
I couldn’t be more thrilled to share that I’m part of @prsa ICON’s first-ever Creator Collective!
I’ll be attending Oct. 18-20 in Orlando – I hope you’ll follow along.
I’m so looking forward to meeting MANY of my online PR friends in person–& of course, making new friends, too!
