Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong
Atlanta
Joined June 2014
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AI has content marketers skipping best practices and results have plunged swordandthescript.com/2026/1…
"Nearly 70% of CEOs are confident that employees trust them to prioritize their well-being when funding critical business priorities. Only 36% of employees agree."
bcg.com/publications/collect…
Thought leadership works because it allows marketing to focus on the customer swordandthescript.com/2026/1…
"By the end of Q2, 21% of B2B marketing decision-makers shared that their budgets had decreased from the levels originally set at the start of the year, compared with only 10% who reported an increase."
forrester.com/blogs/greater-…
"70% of CEOs assess marketing through revenue growth and margin, compared with the 35% of CMOs who rank those measures among their top metrics."
marketingweek.com/b2b-market…
These Are Brands’ Top Marketing Measurement Priorities marketingcharts.com/customer…
Three Recruiting Technology Companies Have Vanished From LinkedIn | ERE ere.net/articles/three-recru…
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix. martech.org/your-ai-visibili…
"Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them."
customerexperiencedive.com/n…
Journalists now have an AI reputation and PR is keeping track fastcompany.com/91618237/jou…
"A good story doesn't lead with: We're 20 percent faster. It opens with the villain or foil—the pain, the tension, the existential risk of not changing."marketingprofs.com/articles/…
via @marketingprofs
B2B marketing should stop trying to ‘demonstrate value’ and instead “understand what the business values” and “demonstrate marketing’s contribution in those terms”
swordandthescript.com/2026/1…
h/t @TheDrum @HeinzMarketing @maryleesachs
🤖 Made with AI
Make product names very specific: Specific product names and descriptions (e.g. “Windy city umbrella” vs “Umbrella”) boost purchase intentions by up to 9.5%. app.sciencesays.com/p/make-p…
AI Voice Reception in B2B: What It Changes b2bmarketing.net/ai-voice-re… (classic IT implementation advice still holds)
Plan for the Budget You Won't Get | Behind the CMO behindthecmo.com/p/plan-for-…
Comms teams already believe owned and earned media drive AI visibility. What holds them back is permission, workload, and old rules.
spinsucks.com/communication/…
via @spinsucks
“Ask it to track feedback on your product, follow a breaking story, or send a weekly roundup of your industry. Available for all users, with no need to set up the X connector.”
Sounds genuinely handy.
socialmediatoday.com/news/xs…
Sword and the Script ✒️🗡 retweeted
When you see digital marketing folks use a term like, "earning mentions on third-party sites" - that means PR.
That's what we, as PR pros, do - help clients earn media coverage.
And we were doing it long before it became the “new” hot thing in marketing.
"Arvind Narayanan thinks AI will come to feel more trustworthy—and it will remove the tells that let readers know they’re encountering AI slop in the wild."
fortune.com/2026/10/06/arvin…
In the UK, most B2B businesses set to increase brand spend marketingweek.com/most-b2b-i…
It's absurd that Google even has to say this kind of thing; bylines, datelines and citations are essential
searchengineland.com/google-…
