Membership community for independent #PR #Communications professionals. Follow us for industry news, insights & the occasional exhale. Led by @KarenSwim

US, UK, Canada
Joined August 2009
We love our #solopr community, here's where else you can find us: LinkedIn: linkedin.com/groups/2220795/ Facebook: facebook.com/SoloPRpro IG: instagram.com/SoloPRPro/ and of course we have a private Facebook group for our members. You can also follow @KarenSwim to keep up with us!
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We dug into the Muck Rack state of PR report and noticed that only 18% of the 971 PR professionals surveyed were solo practitioners. Every headline figure in the report was drawn primarily from agency and in-house teams. What does that mean for solo practitioners? #Podcast
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In the latest episode of That Solo Life, we look at the data from the lens of the Solo PR practitioner, something industry data rarely does. No shade to Muck Rack or the data but we're adding our own column, just for #solopr pros.bit.ly/3RnjLFm
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You may think of legal as a defense but our recent guest, Sharon Toerek shares it is also an offense. Check out our latest episode and learn how you can trun legal into a profit center. thatsololife.com/what-solo-p…
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81% of PR pros say polarization is extremely high. Only 69% of the public agrees. That 12-point gap matters. Before your next client recommendation, ask: is this my read of the landscape, or my client's audience? Discernment is the work. #SoloPR #ThatSoloLife #PRStrategy
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PR pros are uniquely positioned to spot trends. Are you leveraging that power in your own career? #solopr youtu.be/YZP5kBZr9NA?si=A1R5…
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There is nothing like chatting with a bright and shiny new #solopr Pro! Watch our conversation with a 20-year comms professional who recently took the leap into her own busines. youtu.be/ycdIqqHxw3w?si=NVBt… via @YouTube
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New Episode! "Why Now Is the Moment for Solo PR Pros" That Solo Life Episode 340: Why Right Now Is Your Moment as a Solo PR Pro Episode Summary In this episode, Karen and Michelle deliver a timely r… Player links & show notes: thatsololife.com/e/141420897… via @PodpageHQ
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Before adopting a new AI tool, define what "value" means for you and your team first. Efficiency gains are table stakes, but the real question is whether the tool improves citation quality, audience relevance, or measurable business outcomes. prnewswire.com/news-releases…
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We took a pause but WE ARE BACK with all new episodes of our podcast, That Solo Life. Listen to the latest to hear what we have in store for you this season. thatsololife.com/ #podcast #PR
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Is your PR strategy ready for the age of AI? In our latest episode, we chatted with Doug Simon to discuss how AI is changing PR and content discoverability. Learn why optimizing for AI search is now a requirement, not an option. youtu.be/zQIeDVXcNJ0?si=2sBg… #PRPodcast
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Are you a #nonprofit wondering how you can optimize your sponsorship development? We have help! Watch our latest episode with expert Anetra Henry and get the dollars you deserve in 2026! youtu.be/zVt6W9duDYs?si=a3hY…
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It's nice to share good news about the media! This is encouraging, particularly in an election year. buff.ly/3TpT9BL #media #solopr
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Discover the power of transitioning back to a solo PR Pro! 🎙️📻 Inspired by an episode of That Solo Life podcast our latest post addresses transitioning from a small agency to a #solopr. buff.ly/3T2Ld9C
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Creativity is a well that sometimes runs dry. Here are 5 tips to help you refresh and overflow with new ideas. Read more: buff.ly/47pVC3c #SoloPR
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INTERESTING READ: Though misinformation and disinformation have similarities, they are distinct concepts with different origins and causes. @ODwyerPR buff.ly/421z1sH
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Today’s OMG-moment comes from @muckrack and their State of AI in PR report. Per their report, 21% of agency pros say they NEVER disclose their AI use to their clients. Excuse us?? We’re not sure which part of this stat is the most confusing. 🤔 buff.ly/3NOpIpO
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