“I wouldn’t start a software business today.” That’s what my friend AJ Bruno of @QuotaPath (one of the most successful founder/CEOs I know) said on a recent episode of our podcast. It’s a hot take, but he backed it up with 4 good points: 1) Interest rates aren’t being cut anytime soon. 2) Capital markets aren’t returning. 3) Generative AI is shaking up every business across the world. 4) Office space is hard to come by. But that doesn’t mean it won’t be a good idea to start a software business as the dust settles over the next 12 or so months. In fact, AI, automation, and overseas outsourcing could make it easier than ever for founders to run lean software startups in the near future, not to mention all the market-disrupting opportunities AI is going to create. So I’m not saying you should NEVER start a software biz... But I agree with AJ: Be smart with your timing. Bide your time for the next few months and wait for market conditions to become more favorable.