next gen marketing OS powered by video intelligence🧃🍊🍉 https://xitter.cf/t.co/XHdGAcewlI
New York, NY
Joined February 2022
- Tweets397
- Following376
- Followers1.2K
- Likes266
Plot retweeted
Excited to see @_bymegan + @plotworkspace launch Creator Intelligence 🚀 Built on Plot’s video social listening to automate creator workflows end to end by actually understanding what creators post. Already in use by @benefitcosmetics featured in @Adweek
xitter.cf/PlotWorkspace/status/2…
Today @Adweek announced the launch of our latest product: Plot Creator Intelligence 🚀
The story features SVP Global Marketing and Communications Toto Haba from Benefit Cosmetics and how their team is using Plot to bring agents into creator workflows.
Creator Intelligence is built on top of Plot’s video intelligence to help brands:
→ Source highly specific creators based on what they actually post, say and use
→ Vet creators across their content, UGC, partnerships and the web
→ Track campaigns, gifting, seeding and Stories, even when the brand isn’t tagged
We’ve been building and testing this with our customers for the last several months and we’re excited to finally share it.
Thank you Toto and the Benefit team for building with us and @BereccaStewart for telling the story!
Read the Adweek exclusive + Benefit case study 👇
Plot retweeted
One thing I loved about @Athlos: the wave of UGC that showed up immediately.
@PlotWorkspace - @sevensevensix-backed social listening company pulled the numbers: 1.3K posts, 90K+ comments, and 99.6% positive sentiment across nearly 200 brand-partner posts.
Big things coming...
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Shoutout to our amazing lineup of speakers, founders of companies JUMP, @PlotWorkspace, @THEREALESTCOM and @ScorePlayHQ 🤩
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I visited another NYC 776 co, @plotworkspace and they gifted *me* donuts. Too kind! We even made a tiktok together. It made me feel old, but it was fun. 776.vc/40Oib15
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.@_byMegan of @PlotWorkspace is one of the sharpest social media commentators in the industry - today she's in @Inc talking about how AI-generated ads are shaking up the creator economy in wild ways - link below, worth a read for all social media leaders 👀
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Plot (@PlotWorkspace) just launched Community Hub! Megan Duong (@_byMegan) and team created a data rich, central platform for brands to find — and nurture — their superfans.
Genius. CONGRATS TEAM. Trust Fund (@trustfundvc) founders are killing it.
d4r2.short.gy/investors
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Introducing my first ever Substack: Unhinged Social! 🥳
So, I have a lotttt of thoughts.
But sometimes, I need to validate my thoughts.
Like are skinny jeans actually back? Why is everyone going to Korea for cosmetic procedures? What wellness studios are trending in NYC?
Most research tools only look at what people say in captions and comments.
But we've pioneered a new approach at @PlotWorkspace : analyzing what's actually happening IN the videos themselves. We can see products being used, styles being worn, and behaviors in action—not just what people claim they're doing.
So introducing Plot Social Report Winter 2025 where we've analyzed consumer trends across nails, Korean cosmetic procedures, jeans, wellness etc.
The TLDR: A tug of war between Skinny Jeans and Baggy styles. Beauty enthusiasts jet to Korea to inject salmon sperm on their faces. (Yes, you read that right.)
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The next generation of consumer research tools will evolve from basic text mining (newsletters, captions, etc.) to seeing and understanding everything in videos: products being used, actions being taken, trends taking shape—and most importantly, how it all connects.
@PlotWorkspace is building this future through social listening.
Our platform understands the full picture from products people use to specific actions like unboxing happy meals or putting pickles in drinks—revealing insights brands would miss by only tracking written content.
Quick example: I created a topic tracking emerging makeup looks. Beauty brands can instantly spot trending styles, products used in context, and identify perfect creator collaborations.
We’re unlocking an entirely new dimension of creative research that's truly exciting to watch unfold!
The future of #sociallistening isn't just reading what people say—it's seeing what they actually do
Plot retweeted
I analyzed over 3000 organic videos to uncover which brands and products were actually worth buying about the @Sephora sale—separating real reviews from sponsored content in a few short hours using @PlotWorkspace Video Social listening.
Our AI deeply analyzes video data from: transcripts, object product detection, the action, comments, captions, and sentiment to gather the most comprehensive UGC (this means no brand tagging required).
I created a detailed report breaking down the top 10 organic brand winners from the Sephora sale. The results:
Top Brands by Organic UGC (Oct 25 - Nov 9):
@CTilburyMakeup - 605 posts Star product: Airbrush Flawless Setting Spray. Overwhelming positive sentiment. Strong positive sentiment in quality.
@MakeupByMario - 498 posts Star product: SoftSculpt Transforming Skin Enhancer. Overwhelming positive sentiment. Strong positive sentiment in quality.
@HourglassMakeup - 496 posts Star product: Airbrush Flawless Setting Spray. Overwhelming positive sentiment. Strong positive sentiment in quality.
Top Brands by Organic Video Views (Oct 25 - Nov 9):
Charlotte Tilbury - 37M views Star product: Pillow Talk Lipstick + Liner. Overwhelming positive sentiment
Makeup by Mario - 33.1M views Star product: SoftSculpt Transforming Skin Enhancer. Overwhelming positive sentiment. Strong positive sentiment in quality.
@patricktabeauty - 30.9M views Star product: Headlines Double-Take Blush Duo. Strong positive sentiment in quality.
It makes me wonder....what's more important for a brand: total UGC or video views?
Most surprising—@Natasha_Denona ranked 9th in total video views (25.1M) while placing 40th in total Sephora UGC—showing a significant gap between viewership and content creation.
Comment "Sephora" below and I'll DM you the report!
Plot retweeted
Speedy community engagement for a video first world with @plotworkspace AI Video Social Listening! This is awesome @_bymegan!
So @PlotWorkspace social listening detected a brand mention from TikTok WITHOUT any tagging required. This was not sponsored content, purely organic.
This is seriously next gen social listening and I’m so excited.
Brands can stay on top of community engagement while also measuring their outbound results!
We have a ton of exciting things shipping soon—if you want access schedule a demo with me here:
Thanks @hailymoulton for the shoutout!! 🫶🫶
Plot retweeted
I recently recorded a demo of @plotworkspace AI video social listening with @_bymegan and it's seriously incredible! Analyzing video conversations on social unlocks so many great insights about your brand and a great way to engage with your community at scale. Show you soon...
Here's why @PlotWorkspace AI social listening is superior:
We spotted Frida Baby in a TikTok video using object detection. No audio, no tags, no mentions - just music yet we still surfaced this content.
Seriously next level precision in #sociallistening
Plot retweeted
Here's why @PlotWorkspace AI social listening is superior:
We spotted Frida Baby in a TikTok video using object detection. No audio, no tags, no mentions - just music yet we still surfaced this content.
Seriously next level precision in #sociallistening
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On top of our core platform, @PlotWorkspace is building the next gen of social listening.
Unlike other social listening tools who only focus on text-based content, we transcribe video data (transcripts, objects, captions, comments) so you can get a deep analysis on literally anything. Competitors, product research, sentiment about your brand, and we even use this for content strategy (seo)!
Analyzing video conversions is so powerful, and it’s incredible to see what brands have been able to pull using our platform today!
plot.so/ai-video-social-list…
I recently discovered a new growth hack that SaaS startup founders use on X, Product Hunt, Hacker News and Reddit:
1. They set up Google Alerts, F5bot, ReplyGuy or BrandWatch for the competitors' products
2. Then, using these social listening tools, find discussions that mention their competitors
3. And leave comments that follow this framework:
"Any reason why not using X instead of Y (competitor’s product)? Way better if you do not want to {problem agitation and/or unique selling proposition}"
4. People get curious and start googling the alternative
5. As a result, this improves SEO, gets them mentions, backlinks and customers
#buildinpublic
Plot retweeted
For creatives, existing project management tools just don’t cut it anymore.
They're too generic, often forcing users into rigid workflows that fail to meet the industry's unique needs.
Meet @PlotWorkspace, a new platform that's designed specifically for social media teams ↓
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Inspiration can strike anytime, anywhere 💥
@PlotWorkspace's Creative Juicebox makes it easy for teams be ready for it by helping them organize ideas and see them through 🙌
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In 2024, it's remarkable how you can create a complete business using just three AI-powered tools.
With @PlotWorkspace for brainstorming, planning, and collaboration, @shoppipetra for product design, sourcing, and storefront management, and @withworkmade for automating finances and eliminating the burden of both accounting and taxes.
We’re in good times.
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AI Search on @plotworkspace is a brilliant way to shift people's mental model of how they search for things – it feels much more natural to rely on your visual memory, just like your brain does.
Plot is now available in public beta!
Come join the fun → plot.so
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Golden Globes just happened and LOVE seeing social media marketers + creators use our Plot Trends feature to create content ASAP!
@PlotWorkspace IS the creative management platform to plan, source, and store content so you can quickly jam and ship content with your team wherever you are (mobile or desktop). We have some really dope things cooking up and our mobile app releasing VERY soon.
Join in on the fun: plot.so/waitlist
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When @PlotWorkspace organically pops up in social media group chats and you get forwarded this 😍
Happy Friday ya'll
