ceo @plotworkspace — next gen marketing OS powered by video intelligence https://xitter.cf/t.co/yjYN0aRXVU | ex-apple
New York, NY
Joined September 2011
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Introducing @PlotWorkspace AI Video Social Listening👂✨
Track millions of relevant video conversations on social, engage with your community, and unlock powerful insights. No tagging required. 🤯
The world is moving towards video-based content but traditional social listening tools miss the broader conversation by focusing only on text and tagged mentions.
With our #sociallistening, we take a multi-sensory approach on both text and videos.
We analyze video transcriptions, captions, comments, and detect objects to capture the full spectrum of audience sentiment and feedback.
You'll never miss a mention again.
Megan Duong retweeted
Excited to see @_bymegan + @plotworkspace launch Creator Intelligence 🚀 Built on Plot’s video social listening to automate creator workflows end to end by actually understanding what creators post. Already in use by @benefitcosmetics featured in @Adweek
xitter.cf/PlotWorkspace/status/2…
Today @Adweek announced the launch of our latest product: Plot Creator Intelligence 🚀
The story features SVP Global Marketing and Communications Toto Haba from Benefit Cosmetics and how their team is using Plot to bring agents into creator workflows.
Creator Intelligence is built on top of Plot’s video intelligence to help brands:
→ Source highly specific creators based on what they actually post, say and use
→ Vet creators across their content, UGC, partnerships and the web
→ Track campaigns, gifting, seeding and Stories, even when the brand isn’t tagged
We’ve been building and testing this with our customers for the last several months and we’re excited to finally share it.
Thank you Toto and the Benefit team for building with us and @BereccaStewart for telling the story!
Read the Adweek exclusive + Benefit case study 👇
Really excited to see our latest product Creator Intelligence launch covered in @Adweek today!!
Even more excited that the story features SVP of Marketing and Communications Toto Haba from Benefit Cosmetics and how they’re already using @PlotWorkspace + agents across their creator workflows.
Benefit has been such an incredible partner to build with and this case study is one of my favorite examples of what becomes possible when you can actually understand what creators are posting at scale.
Thank you Toto for sharing the work your team is doing with us and @BereccaStewart for telling the story ❤️
Megan Duong retweeted
Today @Adweek announced the launch of our latest product: Plot Creator Intelligence 🚀
The story features SVP Global Marketing and Communications Toto Haba from Benefit Cosmetics and how their team is using Plot to bring agents into creator workflows.
Creator Intelligence is built on top of Plot’s video intelligence to help brands:
→ Source highly specific creators based on what they actually post, say and use
→ Vet creators across their content, UGC, partnerships and the web
→ Track campaigns, gifting, seeding and Stories, even when the brand isn’t tagged
We’ve been building and testing this with our customers for the last several months and we’re excited to finally share it.
Thank you Toto and the Benefit team for building with us and @BereccaStewart for telling the story!
Read the Adweek exclusive + Benefit case study 👇
Very excited about this one!! Today we’re launching @PlotWorkspace Creator Intelligence 🚀
Finding the right creator requires actually watching their content.
What are they talking about right now? What products do they actually use? What’s happening in their life?
No human has time to watch hundreds of videos across thousands of creators.
Plot has already built one of the most powerful video intelligence layers to do exactly that at scale.
Now we’re building agents on top of it to take on the manual work across creator workflows.
→ Sourcing: Tell us exactly who you’re looking for. And I mean SPECIFIC.
→ Vetting: Ask whatever matters to your brand. Plot researches their content history, UGC, past partnerships and the web, then gives you the actual sources to review.
→ Tracking: Track paid campaigns, gifting, seeding and Stories (!) even when the creator doesn’t tag you.
Comment “Creators” and I’ll DM you access to Creator Intelligence:
Megan Duong retweeted
Oh and @_byMegan gave a great talk at my Sports x AI conference breaking it all down: youtube.com/watch?v=cR8YFcNa…
Megan Duong retweeted
I couldn't imagine running my teams / league without Plot's tech keeping us on top of any and all the conversations happening about our brands
776.vc/3Q7CyUK
Day 1 investor!!!! 👊👊
Backing @_bymegan + @PlotWorkspace since day one — the founder-market fit was obvious. She saw the world move to video while the tools stayed built for text. Now Visa, PepsiCo, lululemon & more rely on Plot, with AI agents on top. Congrats team 🎉
Megan Duong retweeted
Rebecca Stewart at @Adweek announced our $10M fundraise this morning!
Video is where conversation about your brand is happening. Enterprise brands can see everything with Plot.
Plot’s giving marketing teams the ability to easily understand their impact.
Co-led by @xyz_vc + @mischief_usa, with @sevensevensix and @ACME.
Today @Adweek announced that @PlotWorkspace raised a $10M round led by @camillericketts at @xyz_vc and @DustinMoring at @MischiefVC!
Grateful to have @alexisohanian and @sevensevensix continue investing and to welcome from @ACME VC.
For the past 1.5 years, we've been building the video intelligence layer for social. Most of what people think, buy, eat, wear, and care about shows up in video now and almost none of it gets tagged.
We had early conviction the world had moved to video but the tools to understand consumers hadn't.
What surprised us: how many different teams needed the same underlying intelligence.
→ Community teams wanted to understand and engage their biggest fans
→ Research teams wanted faster answers to hyper-specific questions
→ Influencer teams wanted a better way to find, vet, and track creators
Today Plot is used by teams at Visa, PepsiCo, Fenty Beauty, Benefit, Canva, Mastercard, CAVA, lululemon, and many others. ARR is up 3.8x YoY. NRR is 132%.
I've spent my whole career in social — Apple, then an agency, now Plot.
For years the conversation was about proving social mattered.
What excites me now is what happens when social teams finally have infrastructure built for them.
The next chapter is the agentic layer on top of it:
→ An analyst across millions of videos
→ A community manager that identifies and engages your biggest advocates at scale
→ An influencer marketer that handles the operational work slowing teams down
The best tech gives people more time for what they're uniquely good at.
For marketers, that's creativity. That's the Plot bar.
Thank you to our customers, investors, and team.
We're hiring! 🎉
Megan Duong retweeted
Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product sold. But from my experience that's a grievous mistake. Those are, and should aways be, one job.
There should be no separation between what the product will be and how it will be explained- the story has to be utterly cohesive from the beginning. Your messaging is your product. The story you're telling shapes the thing you're making.
I learned story telling from Steve Jobs. I learned product management from Greg Joswiak. Joz, a fellow Wolverine, Michigander, and overall great person, has been at Apple since he left Ann Arbor in 1986 and has run product marketing for decades. And his superpower- the superpower of every truly great product manager- is empathy. He doesn't just understand the customer. He becomes the customer.
So when Joz stepped into the world with his next-gen iPod to test it out, he fiddled with it like a beginner. He set aside all the tech specs- except one: battery life.
The numbers were empty without customers, the facts meaningless without context.
And, that's why product management has to own the messaging. The spec shows the features, the details of how a product will work, but the messaging predicts people's concerns and finds way to mitigate them.
- #BUILD Chapter 5.5 The Point of PMs
Superfans > influencers and we can find them at @PlotWorkspace ;)
thanks for the write up @alexisohanian!!
Megan Duong retweeted
I couldn't imagine building a team or a league without real-time insights about trending short-form video content; @_byMegan built @PlotWorkspace to give the biggest best brands in the world the only way to keep up
Shewwww @athlos was 🔥🔥🔥
One thing I loved about @Athlos: the wave of UGC that showed up immediately.
@PlotWorkspace - @sevensevensix-backed social listening company pulled the numbers: 1.3K posts, 90K+ comments, and 99.6% positive sentiment across nearly 200 brand-partner posts.
Big things coming...
Megan Duong retweeted
Shoutout to our amazing lineup of speakers, founders of companies JUMP, @PlotWorkspace, @THEREALESTCOM and @ScorePlayHQ 🤩
Megan Duong retweeted
I visited another NYC 776 co, @plotworkspace and they gifted *me* donuts. Too kind! We even made a tiktok together. It made me feel old, but it was fun. 776.vc/40Oib15
