next gen marketing OS powered by video intelligenceš§šš https://xitter.cf/t.co/XHdGAcewlI
New York, NY
Joined February 2022
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Rebecca Stewart at @Adweek announced our $10M fundraise this morning!
Video is where conversation about your brand is happening. Enterprise brands can see everything with Plot.
Plotās giving marketing teams the ability to easily understand their impact.
Co-led by @xyz_vc + @mischief_usa, with @sevensevensix and @ACME.
Plot retweeted
Excited to see @_bymegan + @plotworkspace launch Creator Intelligence š Built on Plotās video social listening to automate creator workflows end to end by actually understanding what creators post. Already in use by @benefitcosmetics featured in @Adweek
xitter.cf/PlotWorkspace/status/2ā¦
Today @Adweek announced the launch of our latest product: Plot Creator Intelligence š
The story features SVP Global Marketing and Communications Toto Haba from Benefit Cosmetics and how their team is using Plot to bring agents into creator workflows.
Creator Intelligence is built on top of Plotās video intelligence to help brands:
ā Source highly specific creators based on what they actually post, say and use
ā Vet creators across their content, UGC, partnerships and the web
ā Track campaigns, gifting, seeding and Stories, even when the brand isnāt tagged
Weāve been building and testing this with our customers for the last several months and weāre excited to finally share it.
Thank you Toto and the Benefit team for building with us and @BereccaStewart for telling the story!
Read the Adweek exclusive + Benefit case study š
Today @Adweek announced the launch of our latest product: Plot Creator Intelligence š
The story features SVP Global Marketing and Communications Toto Haba from Benefit Cosmetics and how their team is using Plot to bring agents into creator workflows.
Creator Intelligence is built on top of Plotās video intelligence to help brands:
ā Source highly specific creators based on what they actually post, say and use
ā Vet creators across their content, UGC, partnerships and the web
ā Track campaigns, gifting, seeding and Stories, even when the brand isnāt tagged
Weāve been building and testing this with our customers for the last several months and weāre excited to finally share it.
Thank you Toto and the Benefit team for building with us and @BereccaStewart for telling the story!
Read the Adweek exclusive + Benefit case study š
5 AM lines, cleared-out shelves, resale listings climbing into the hundreds. Accounts dedicated to tracking restocks. shoppers racing from store to store, hoping to get lucky...
All of it orbiting a canvas tote from a grocery store.
In our new Plot report, we track over a thousand TikTok and Instagram posts about the Trader Joeās tote bag across six months to understand how a $2.99 bag started behaving like a sneaker drop.
Plot retweeted
One thing I loved about @Athlos: the wave of UGC that showed up immediately.
@PlotWorkspace - @sevensevensix-backed social listening company pulled the numbers: 1.3K posts, 90K+ comments, and 99.6% positive sentiment across nearly 200 brand-partner posts.
Big things coming...
Plot retweeted
Shoutout to our amazing lineup of speakers, founders of companies JUMP, @PlotWorkspace, @THEREALESTCOM and @ScorePlayHQ š¤©
Plot retweeted
I visited another NYC 776 co, @plotworkspace and they gifted *me* donuts. Too kind! We even made a tiktok together. It made me feel old, but it was fun. 776.vc/40Oib15
Most marketers measure impressions.
But the smart ones ask: āImpressions compared to who?ā
Our new Share of Voice tracking shows exactly how your brand stacks up across platformsāmentions, views, engagement, even the videos fueling it.
No tagging needed. Wanna see how you stack against your competitors? We'll walk you through a personalized demo: plotworkspace.typeform.com/pā¦
AI-generated content is making it way too easy for deepfakes and impersonations to slip through.
You might be spreading misinformation about your brand, or using someoneās likeness without knowing it.
Our CEO Megan Duong recently talked about this with @Inc: inc.com/annabel-burba/ai-is-ā¦
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.@_byMegan of @PlotWorkspace is one of the sharpest social media commentators in the industry - today she's in @Inc talking about how AI-generated ads are shaking up the creator economy in wild ways - link below, worth a read for all social media leaders š
A viral moment isnāt always luckāitās timing. @officialdoechii's recent blow up shows why social listening and knowing when to act can make or break momentum. If you work in social, this is a lesson in striking while the ironās hot. š
plot.so/blogs/what-doechiis-ā¦
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Plot (@PlotWorkspace) just launched Community Hub! Megan Duong (@_byMegan) and team created a data rich, central platform for brands to find ā and nurture ā their superfans.
Genius. CONGRATS TEAM. Trust Fund (@trustfundvc) founders are killing it.
d4r2.short.gy/investors
Big News! Plot's Community Hub is Here š
Community management is chaos.
We know because weāve lived it.
- Spreadsheets full of mentions.
- A folder of screenshots no one ever looks at.
- No way to track who actually engages with your brand the most.
If proving the value of community feels impossible, youāre not alone.
Thatās why we built Plot's Community Hubāa tool that gives social teams a real system to track, manage, and grow their most valuable relationships.
ā See your biggest brand advocates in one place (no more digging through mentions)
ā Track engagement over time (so you know whoās consistently driving conversations)
ā Spend less time organizing & more time actually connecting
Because relationships move the needle. And now, thereās finally a tool that treats them like it.
Check it out: d4r2.short.gy/plot
Plot retweeted
Introducing my first ever Substack: Unhinged Social! š„³
So, I have a lotttt of thoughts.
But sometimes, I need to validate my thoughts.
Like are skinny jeans actually back? Why is everyone going to Korea for cosmetic procedures? What wellness studios are trending in NYC?
Most research tools only look at what people say in captions and comments.
But we've pioneered a new approach at @PlotWorkspace : analyzing what's actually happening IN the videos themselves. We can see products being used, styles being worn, and behaviors in actionānot just what people claim they're doing.
So introducing Plot Social Report Winter 2025 where we've analyzed consumer trends across nails, Korean cosmetic procedures, jeans, wellness etc.
The TLDR: A tug of war between Skinny Jeans and Baggy styles. Beauty enthusiasts jet to Korea to inject salmon sperm on their faces. (Yes, you read that right.)
