
Director of #Content #Marketing over at @Shogun. Formerly (and fondly) led content at @Unbounce. I direct the ads you skip on YouTube.😅🎬
Vancouver, Canada
Joined April 2013
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According to @DC360_Official—In 2021, online sales for #B2B ecommerce increased 17.8% to $1.63 trillion(!)
So how can you adapt your marketing in 2023 to leverage this acceleration?
From referrals to zero-party data, get detailed inspo and examples here: getshogun.com/enterprise/b2b…
🎃👻Billy Butcherson here, who's head is...lightly attached, let's say—is very on trend this halloween😅
Check out these brands who've achieved more control of their #ecommerce sites with a decoupled, flexible 'head' or frontend layer:
getshogun.com/enterprise/hea…
#headlesscommerce
JavaScript frameworks power everyday sites and apps —from Airbnb, Instagram, and Netflix to Trivago, and Twitter🐦
But which framework should you choose when creating your #headless #ecommerce frontend?
At @Shogun we're keen on React—here's why:
getshogun.com/enterprise/rea…
So many incredible merchants build high-converting #ecommerce stores with @BigCommerce.
@ted_baker, @MrsMeyersClean, @blissworld, and @benandjerrys just to name a few!
See the lineup of stellar brands in the @Shogun inspo roundup here:
getshogun.com/enterprise/big…
At @Shogun we regularly look to @Tina_Donati, @kdlafrance, @TraceWall, and @kaleighf's insights to stay ahead of what's happening in the space.
Who else are must-adds to this list based on who's tops in your DTC feeds?
getshogun.com/enterprise/top…
Consider yourself an #ecommerce technologist? A futurist?
Then it's my bet you'll ❤️ this chat with @philwinkle of @Rightpoint.
If you're feeling the effects of the #DTC "reckoning", or are a fierce opponent of stagnation, this conversation is for you!
Are we seeing a cooling-off period of #ecommerce? And if so, what can you do to protect your #DTC brand?, Phillip Jackson, VP of Commerce at digital agency Rightpoint shares what he foresees & advice for how to win in this episode of #CommerceShift getshogun.com/commerce-shift
Ever launch an #ecommerce or #cpg product as fun as chocolate-covered strawberry pudding?
That’s just an average (awesome) day for Eddie Revis, CMO at @magnoliabakery 🧁 🎂 🍰
Don't miss Eddie's takeaways on leading a brand's web channel /experience:
getshogun.com/commerce-shift
Absolutely love ❤️ @drinkolipop's approach to remerchandising on their product pages (which increased their CVR by 25% according to @MelanieBedwell!)
Talk about #ecommerce web design done right!
Also can't get over @omsom's stunning branding + clever choose-your-own-adventure video powered by @gotolstoy!
Or product detail pages that go the extra mile with monogrammed personalisation from @away 😻
Look no further for inspo for your store's look n' feel.
These modern designs and more in a roundup by @kat_ambrose here:
getshogun.com/enterprise/bes…
Gotta love when the #multichannel brands we're working with at Shogun happen to be personal faves! ❤️
The @tula skincare site is wicked fast! And absolutely stunning.
Exciting example of putting the shopping experience for the customer first:
getshogun.com/headless-case-…
When entrepreneur Debbie Wei Mullin introduced single-serve Vietnamese pour-over lattes to the US, she knew she had an awesome product...
She just had to teach people how to brew it. ☕️
❤️ this #ecommerce success story—and whew, what a stunning brand!
getshogun.com/learn/copper-c…
Creating next years' #ecommerce growth strategy?
We've got some predictions/to-do's to add to your list! 🔮
Check out @Shogun co-founder @nickraushenbush's takeaways (and some from @o2_web) for positioning your scaling #dtc for success in 2022 📆🚀
getshogun.com/enterprise/pos…
Is your #dtc entering the big leagues?
According to @davidschripsema at @assemble_inc if you have $20mm in ARR with the last 2 years over 20% growth, you aren’t a small biz anymore...
See what @Shogun partners at @aureate_labs + @tidalcommerce advise:getshogun.com/enterprise/sca…
Merchants that are best fit for #headlesscommerce?
Great takeaways from @johnsurda @mshesser + more, at #ShogunXCOM
Consider:
- Your longterm strategy + revenue
- Site performance (are you fast + converting well?)
- Are you constantly running into limitations?
How should you adapt your #ecommerce brand's approach amid the ever-evolving return to in-person retail?
@Shogun got the scoop from industry pros at @PostscriptIO, @GetOkendo, @gorgiasio, @klaviyo and more.
See what's changed, and what's top of mind:
getshogun.com/enterprise/ada…
Heard about #headlesscommerce, but not totally sure what all the fuss is about?
Not up to speed on what a "progressive web app" is?
We've got you.
See why brands are using different tech to power their store's backend vs. the frontend: youtu.be/m3y2m3_7U-o via @Shogun
"We knew we needed more than a standard landing page...,” says @BryantGarvin. “We needed to create an experience, so we don’t compete on price alone. We wanted to be able to tell [our] story in a unique way.”
- On why the @GrooveLife_ team went headless
getshogun.com/headless-case-…
What makes an #ecommerce store an exceptional experience? 🤔
Today @Shogun CEO @finbarr's tackling this question and introducing the five pillars we think define outstanding shopping. 🛒🛍️
What do you think?
Any you'd add to the list?
getshogun.com/enterprise/exc… #dtc
With all of its developer-centric language and tools, it’s understandable if you encounter the #headlesscommerce landscape and think: “Oh wow, this must be for developers...” 😨
Luckily this isn't true anymore!
Headless is for merchants and brands! 🎉🎉getshogun.com/enterprise/dem…












