Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend š³ļøāš
Austin, TX
Joined August 2010
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Iāve been working in start-ups for nearly 11 years now (holy cow). In many ways, Iāve lived the dream within the start-up world.
A thread... and some lessons learned.
Tracey Wallace retweeted
Whatās the best day and time to send marketing emails?
On the Klaviyo blog, we get into some general recommendations for when to send, then dive deeper to teach you how to find the best send times for your specific use cases. Read all about it: bit.ly/4epaxiS
Tracey Wallace retweeted
Overwhelmed with gratitude & excitement. We're just getting started, folks š
I'm proud to make two big announcements today for Workweek:
We've launched a Professional Network Platform and to help accelerate our success, we've raised a $12.5M Series A financing round.
Tracey Wallace retweeted
AI writing tools are not yet capable of putting together well-written, well-researched, and logically-flowing articles from a news/reported angle.
The more I experiment with them, the more I see this evidenced.
We still need good journalists.
Did you know you can convert Instagram users to email and SMS subscribers in just a few short steps? Brett Bernstein, CEO and founder of Gatsby, walks you through how it works and shares some impressive results on the @Klaviyo blog today. bit.ly/3VehqL2
Tracey Wallace retweeted
The Klaviyo team has been on their A game delivering your top-requested product updates š Check out the FIVE new releases that are too good to miss.
Learn more here: klaviyo.com/product/whats-neā¦
Tracey Wallace retweeted
From exclusive deals to encouraging customers to shop small, discover how brands extend the impact of Amazon Prime Day with innovative marketing tactics.
bit.ly/4aqNLDT
Tracey Wallace retweeted
If a customer is on the fence about a purchase, send them a perfectly-timed message when that product is running out. Low inventory flows are now available in Klaviyo to help you drive more sales.
bit.ly/4bCpPOO
How can you make sure you're getting everything you can from your SMS marketing strategy? Here are 6 SMS use cases, complete with 11 examples of real-life SMS marketing campaigns and automations that check all the right boxes. bit.ly/3V2PtXN
The ecommerce brands seeing the most revenue from their SMS marketing efforts send at least 1 campaign per week, up to 2-3 depending on segmentation. Here's a step-by-step how-to you can use on repeat for setting up successful SMS campaigns. bit.ly/3WGEunT
Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But itās easy to accidentally go about it the wrong way. Here are 14 tips from @klaviyo for getting more SMS subscribers the right way. bit.ly/4ajSFSV
We know that 40% of our customers operate multiple @Klaviyo accountsāand we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you. bit.ly/3QkG8aH
Tracey Wallace retweeted
Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individual reports?
Introducing Klaviyo portfolio, the smartest way to manage all your accounts in one place.
Learn more here: klaviyo.com/features/portfolā¦
Tracey Wallace retweeted
This is the BEST content piece on webinar strategy that I came across.
Covers sales cycle and its relation too.
No fluff, only actionable value by @TraceWall and @workweekinc
workweek.com/2024/04/16/a-weā¦
Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing. bit.ly/3xwIDR1
The typical rhythms of seasonality donāt have to prevent your business from connecting withāand providing value toānew or existing customers. Hereās how AriZona Beverage Co. used @Klaviyoās foolproof 4-step formula to combat seasonal fatigue. bit.ly/4cCT19X
Tracey Wallace retweeted
This is the best marketing advice I have read in maybe... years.
Hats off to Bernard Huang on coining and fully explaining "Ranch-style SEO."
Finally got around to publishing the SEO strategy that I've been calling "Ranch-style SEO".
Rather than aggregating content into one massive pillar page, this method emphasizes theĀ disaggregationĀ of content into precise, digestible pieces that strategically align with the user's search journey.
Itās time to unlearn what you know about SEO:
* the era of keyword dependence and Skyscraper content is obsolete.
* technical SEO has become a commodity.
* and backlinks have lost the blast-off potential they once had.
What is Ranch-Style SEO and why is this the future of SEO content strategy? Read more here: clearscope.io/blog/ranch-styā¦
Shoutouts to Amanda Johnson for copy editing and @_DennisBuckley for help drafting!
We debuted this strategy first on a Growth Machine webinar almost 3 years ago! "The Future of SEO Starts With the Death of Classic Keyword Research" with @amandanat
And yes, "Experience" is a part of the Perspective Framework that I laid out at the 29:30 mark of the recording here before the extra "E" was added to E-E-A-T š : youtu.be/EEuMUy10KnU?si=2xQtā¦
If Google and Yahooās new sender requirements have taught email marketers anything, it's that technical details are just as important as a beautiful design or a clever subject lineā¦ and BIMI is one such technical detail you don't want to overlook. bit.ly/4akdY7Y
Looking to grow your audience faster? Here are 4 @Klaviyo customer use cases that use A/B testing to build a bigger addressable audience across email and SMS. bit.ly/3PQyrsH
Tracey Wallace retweeted