NewsletterBusiness

EMARKETER and others project 2024 media ad spend at almost $400B; digital ad spend is 2/3 of that. There is incredible opportunity remaining for newsletter operators to tap into this abundant ad revenue. Monday's Newsletter Business issue will cover the ad strategies and tactics being used by the newsletters that are getting their share. There's still time to subscribe at newsletterbusiness.com/subsc…. #newsletter #DigitalMarketing

Memories of @NewsletterConf: @ryansager @JayCoDon @Schindss @amlewis4 put newsletter business models at the heart of the discussion + confronted "Are we in a newsletter bubble?". The answer: A qualified yes - we're in a "bad newsletter" bubble where tactics > authentically serving audiences. 60+ more conference insights at newsletterbusiness.com/p/60-… #newsletter

Memories of @NewsletterConf: Growth is so popular it was covered 2x! @jappleby @erikaburghar @Bloomberg's Lucy Keller @aine_stapleton @JMatthewMcGarry did not disappoint w/growth gems incl. why acquiring subs via newsletter sponsorship can yield 2-2.5x more engagement than other paid ads. 60+ more insights at newsletterbusiness.com/p/60-… #newsletter

Memories of @NewsletterConf: @danoshinsky @_AshleyHoffman @ryanheafy @mitrakalita represented the very real power + potential of local newsletters to serve communities, enjoying advantages like government grants and challenges in the wake of legacy media. 60+ more conference insights at newsletterbusiness.com/p/60-… #newsletter

There can be only 1: second row right side for the win!

@NewsletterConf Memories: Insights on the future of newsletter advertising offered by @future_boye @jrothenberg_ @jwatkins520 @gregvanhorn, with emphasis on creator trust & creativity in aligning with sponsor goals. 60+ more conference insights at newsletterbusiness.com/p/60-… #newsletter

Memories from @NewsletterConf: @JayCoDon interviewed @AdamRy_n about B2B newsletter opportunities, with some reflection on the potential downside of using paid newsletter recommendations to acquire subscribers depending upon a newsletter's goals. 60+ more conference insights at newsletterbusiness.com/p/60-… #newsletter

@NewsletterConf memories: Was it only a week ago that @danoshinsky @srtalmadge @louisnicholls_ @chenellco dropped newsletter growth knowledge bombs like why you should consider 14 days the ideal subscriber payback period? 60+ other conference insights at newsletterbusiness.com/p/60-… #newsletter

We just recommend arranging for the unsubs - and especially those that hit the Spam button - to visit the Yellowstone Ranch's Train Station