Runs @inboxcollective. Accidental Google Doc publisher of https://xitter.cf/t.co/xIlAfaScTm. Formerly: @newyorker @BuzzFeed, @StryUs, @tools4reporters. M-I-Z.

New York, NY
Joined October 2008
Looking to follow me in the new year? 🔵 New stories at inboxcollective.com/ 🟢 Email news, tips, and ideas at notanewsletter.com/ 🟡 Newsletters + alerts at inboxcollective.com/sign-up-…
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Thrilled about the last few weeks of stories on @inboxcollective: Chris La Tray on the power of a paid newsletter —> inboxcollective.com/chris-la… Evvie Crowley’s new series, FWD Progress —> inboxcollective.com/digging-… New @YannaTorry column —> inboxcollective.com/will-swi… Lots more coming!
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I still can't believe this: I'm almost to the end of year four of writing a monthly Google Doc. (And even more unbelievable: Almost 10,000 of you read it every single month.) Read on in the latest issue...
November's Not a Newsletter is here! Tons of links inside about indie newsletter, the ad landscape, and ideas for writing daily. It's all inside —> notanewsletter.com/
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As Alex explains so well here: We're making a push to tell stories about newsletters from all over. This month, we've published stories from writers in India, the UK, & Chile And this is the first we've published in two languages (English and Spanish). Lots more to come!
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Dan Oshinsky retweeted
Una alegría y honor que El Semanal sea digno de ser destacado x los capos de @danoshinsky y @ahazlett
Replying to @ahazlett
First, come for the Q&A with @ivanwese about starting a newsletter under a parent company. There's lots of good stuff in there about turning your analysis into an indispensable product.
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Excited to be a (small) part of this course!
I'm co-hosting a 5 day course with @businessbarista to help people create, monetize, and scale their newsletters speakers include over a dozen of the top newsletter operators and writers ...and it's 100% free only 50 spots available. apply 👇🏽 beehiiv.com/courses/newslett…
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Dan Oshinsky retweeted
If you're interested in newsletters, you may enjoy a piece I've written with my colleague from reader research, Mike Hoole, on our reader survey. It's been incredibly successful.....inboxcollective.com/financia… (Thanks to @danoshinsky for featuring the piece)
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But it’s wild to wake up today and see, right there on the @Semafor homepage, a massive email sign-up box for their 8 newsletters. How things have changed in a decade. I know Ben’s still asking the same questions about growth — here’s betting it won’t take them nearly as long.
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It took 25 months to answer Ben’s question and get to a million subscribers. (Turns out that when you have no strategy or budget, you rely on a lot of trial and error.) The second million came less than a year after that.
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So, uh, a million? I told Ben, as carefully as I could, that it might take a bit.
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I had no budget, no strategy, no team, no idea what readers might actually want in a newsletter (or newsletters???), and to date, I’d never built a newsletter that had even reached 1,000 subscribers.
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“We’re happy you’re here,” he told me. “When do we get to a million newsletter subscribers?”
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Anyway, Ben came over to my desk that first morning there. Ben was always direct — he was one of the only actual adults in the room. (I was only 25, but that was basically ancient by BuzzFeed standards). Ben always got straight to the point.
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