Fred Kauber (@fredkauber) header
Fred Kauber (@fredkauber) profile picture

CEO/CTO/CIO/CPO/CMO @ F500/PE/SMB firms. Seasoned Founder/Investor/Advisor. Dad. Husband. Marathoner. Professor. Founder: @digiventures & https://xitter.cf/t.co/YTNJ37NjDL

Pleasantville, NY
Joined June 2007
Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)Photo by Fred Kauber (@fredkauber)
It's been a very busy week, but any week that starts off running the @NYRR NYC Marathon with your daughter is a great one! This was our second year in a row running together, and we qualified with this race to do it again next year. This was NYC #11 for me, and with 4 more I have guaranteed entry for life. #goals
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A master stroke in marketing strategy and domain investment was executed by @elonmusk yesterday. Yesterday, @OpenAI announced its new personal agentic assistant platform, called Dots. Clearly Dots is meant to compete with Grok Bot and Muse. It seems, however, that OpenAI had not anticipated that Elon Musk had quietly acquired the domain Dot.com, as that domain also started redirecting to Grok Bot yesterday. A meaningful amount of traffic intended for Dots is going to be headed to Grok Bot as a result, and the utility of the Dots brand name is diminished forever, all through a proactive and clever acquisition of a domain. This isn't speculation - there were many surprised comments when users typed in Dot.com to unexpectedly arrive at Grok Bot. The power of the right domain is demonstrated yet again. Best as I can tell, Dot.com was represented for sale by @GritBrokerage until at least late July when their landing page for the domain went dark, and was replaced with a redirect yesterday. The domain update history also suggests that Musk acquired the name in late July, likely for a low 8 figure price, well ahead of the Dots announcement. OpenAI was sleeping on this one. The domain Dots.com still seems to be in use by a defunct retail brand...I suspect not for long. #domains
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We are Team Coco at the US Open!
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I started my X account 48 weeks ago. Easiest algorithm to crack by a country mile. Since then I've generated $120,000 in direct revenue, logged 10.24M impressions, and this month drove $20,000 to SEO Stuff. Steal my system before Elon closes all the loopholes. And if you want the full playbook with posting formats, DM frameworks, and engagement loops that create inbound, just follow me + RT this + comment "X Growth Guide 2025" and I'll DM you. You must do all 3 to get the DM. My posting schedule: I post 2 to 3 times per day, 7 days per week. Morning: Proof post or a strong POV tweet Afternoon: 3 to 5 tweet mini-thread (framework, screenshot, teardown) Evening: Repost with a new CTA or a short insight that sparks replies If I stop posting for 48 hours, reach drops hard literally every single time. What is actually working right now: Short proof threads (3 to 6 tweets) These need to be skimmable, visual, outcome-focused and actionable. Multi-image posts (2 to 4 slides) Slide 1: Big clear hook Middle: Demo, framework, evidence Final slide: CTA that earns replies Anything results-based with verified info. Dashboards, DMs, analytics, Stripe, rankings, prompts, etc. Templates that can be copied instantly Basically, if someone can steal it, reuse it, or apply it within 60 seconds, it has viral potential. Timely commentary tied to firsthand experience like that Reddit/Perplexity lawsuit post I did a few days ago. Mind you, this can be a reaction to platform shifts, product updates, or market changes with your own data or results. Also, repost old winners. Wait 2 to 3 weeks, rewrite the hook, post again. Most of your audience never saw it the first time. What is actually underperforming at the moment: One-line “wisdom” tweets with no proof Long threads where the main point is buried AI-sounding content with no real examples or opinions Frameworks that don’t show the execution or outcome Posts that send people off X before any engagement happens Engagement stuff that works: Reply early to posts gaining traction Add proof, a data point, or a practical extension. Quote tweet regularly with your own angle like nsights, breakdowns, disagreements, or additions. Also, resurface your best replies. So if one of your replies is gaining likes, repost it to your feed. Build comment chains since posts that get comment replies, not just likes, live longer and reach further. My DM system: Watch who engages (replies, follows, repeat commenters) DM them something useful (framework, prompt, swipe, guide) If they respond, open a loop ("Want the full system?") If yes, share the offer (SEO Stuff, audit, plan, package) The order of operations here is value first, then context second and then pitch last. Profile setup: Bio = clear benefit first Pinned tweet = proof + clear path to respond or DM Rotate pinned tweet every 2 weeks based on clicks + replies Answer DMs The only metrics you should care about: Link clicks per post New followers after posting DM replies after posting Repeat comments from the same people Comment depth (replies to replies) Impressions look great on screenshots but clicks, conversations, and conversions pay the bills. 30 day action plan that works today: Post 2 to 3 times daily (one proof post minimum) Reply to 5 to 10 posts per day in your niche Quote tweet 1 to 2 times per day with actual insight Repost your strongest posts every 2 to 3 weeks DM 10+ new engagers weekly with value first Track clicks, replies, DMs, and repeat comments Run this for 30 days. Screenshot your Day 31 results. Tag me when inbound starts. And if you want the full playbook with posting formats, DM frameworks, and engagement loops that create inbound, just follow me + RT this + comment "X Growth Guide 2025" and I'll DM you. You must do all 3 to get the DM.
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I wrote a 30,000 word Notion guide on every single tax saving strategy I wish I knew 3 years ago Includes strategies for startup founders, business owners, freelancers, W-2 employees, side hustlers Want a free copy? Like / RT and leave a comment and I'll DM you
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Finished NYC Marathon #10 on Sunday…every one a challenge, every one so worth it. This one was extra special as I shared the course with my daughter Shannon for her very first marathon, and we will be back to do it again next year! #NYCMarathon
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Check another domain investing bucket list item off the list: Buy domain name from @MichaelCyger ☑️ I know Mike is hoping that next time it's for 5 figures or more... ;) In the meantime it's a nice add for the @digiventures portfolio. #Domains
Replying to @MichaelCyger
One more taken for wholesale! Still have (in .com, $100 each): FreshParenting - parenting classes are evergreen $ RecapReel - think CapCut SuperScorecard - search Google for "scorecard" Wholesale sale ends Wednesday at noon.
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It's not often that you get to help birth a giant. And like every birth, this one took many months to come to fruition...all the while being guided by the devoted attention of the very best professionals in the healthcare staffing industry that were determined to create something great to serve our healthcare travelers and the health systems that need them. Delighted to finally be able to share this, and ready to embrace this new adventure! tnaa.com/blog/tnaa-announces…
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Second year in a row finishing the @nyrr Brooklyn Half Marathon with my daughter, and we made sure this year to wait on line for an hour for our victory hot dog & beer at Nathan's Coney Island. The @nycmarathon awaits us in November! #nyrr #BrooklynHalf
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It was fun negotiating the sale of these 2 great domains to new owners. Decades of developing domains has had many advantages, but it's always a treat to also be able to provide the raw foundation that new businesses will be built upon from our own domain portfolio. #Domains
Celebrating a great 2025 by sharing two of our sales - AICandy/com and TimeTracker/net - on @DNJournal's Top 20 Sales lists for .com & non-.com domains. Appreciate the assistance of a @GoDaddy broker on AICandy; other deal was direct with buyer. #domains
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Celebrating a great 2025 by sharing two of our sales - AICandy/com and TimeTracker/net - on @DNJournal's Top 20 Sales lists for .com & non-.com domains. Appreciate the assistance of a @GoDaddy broker on AICandy; other deal was direct with buyer. #domains
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We've built an investment portfolio of 2000 domains since 2021 primarily through @GoDaddy auctions & closeouts. During that process, 19 of the domains we won at auction (9) & closeout (10) were clawed back/refunded, which is just under 1% (.0095). Not sure how that compares to other investor experiences, other than the frustration it undoubtedly causes as it did once again this past week. #Domains
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Day 2 at @TheNMSummit keeps rolling out the newsletter wisdom from rock star speakers with sessions like this one with @JMatthewMcGarry, @thesamparr and @nevmed! #newsletter
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Day 1 at @TheNMSummit was information packed along with the chance to geek out over newsletters and celebrate at the VIP dinner with fellow newsletter operators Sam Havelock of @SOFXnetwork, Matt McCue of @findaily and our gracious host @JMatthewMcGarry! Looking forward to Day 2! #newsletter
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Big game today! UNC vs. NC State for the NC Governor's Cup. Rooting for my son Daniel Kauber #11 (seen here in his old #72 jersey) and the Tar Heels to win the day! #GoHeels
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Celebrating another great @ICADomains annual meeting with great friends @joshtenbrink, @MichaelCyger, @drewwash, Mike Gaffney, Noelle Filippenko and Krist Jake. This crew is dedicated to the pursuit of great domain investment and development!
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Fred Kauber retweeted
Niche Tool #30 1 index.html file Simple converter Can reproduce it using AI prompts Amazing strategy for backlinks Makes 100k+ month from ads 500k views a month Want access? RT & comment “niche” ill dm you the url + 100 free ideas
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Wishing a great race to all of the @nycmarathon runners today! I deferred my NYC #10 run to 2025 so I could dedicate October to completing the @mission22 50 mile ruck march challenge carrying a 50 pound pack, which I did - and now I'm itching for some marathoning!
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