LUMA is the leading investment bank focused on digital media and marketing.
New York - Palo Alto
Joined May 2011
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LUMA Partners retweeted
At an event in NYC yesterday, investment banker Terence Kawaja of @LUMA_partners delved into the AI opportunity ahead in advertising and marketing with the event's host, CEO Omar Tawakol of the AI ad tech firm @GetRembrand.
Topics covered:
* The AI “game changer” ahead
* How M&A will be different this time
* The surging "creator" trend
* LLMs will not take over the world of advertising
* AI and programmatic: A perfect marriage
Read: tipsheet.ai/news/luma-kawaja…
Newsletter: tipsheet.ai/
Q2 2025 was complicated — but M&A didn’t slow down.
In this episode of Market Insights, Conor McKenna unpacks the fundamental drivers behind the continued deal activity momentum, pushing investors and acquirers to discover companies of value, no matter the macro environment.
Explore the data:
Q2 2025 Market Report: bit.ly/LUMAQ22025MarketRepor…
State of Digital 2025: bit.ly/luma_stateofdigital20…
(@conorjmckenna )
AI is going to fundamentally change the digital ecosystem.
LUMA’s State of Digital 2025 presentation explores the massive impact AI will have on Ad Tech and the open-ended questions that still need to be answered. #DMSBYLUMA
LUMA’s State of Digital 2025 is available. Download & Enjoy!
lumapartners.com/videos/dms-…
#dmsbyluma
Clear lines on how data is used for planning, execution, and measurement are blurred.
At DMS BY LUMA, we’re thinking about this shift, what needs to be done, and how the industry should change:
Stay connected with #DMSBYLUMA to see what happens.
DMS Discussion Leaders:
Doug Campbell, @doubleverify
Christopher Feo, @Experian
Kaitlin Leary McCrann, @Scope3
Richard Raddon, @ZEFRinc
Shiv Gupta, @UofDigital
Stay connected with #DMSBYLUMA.
bit.ly/_dmsbyluma
The digital advertising supply chain is the industry’s most critical revenue pipeline—and it needs a fix.
At #DMSBYLUMA, we’ll explore how to streamline the ecosystem, reduce waste, and deliver better outcomes. It’s time for action!
@andybatkin, @DurationMedia
Andrew Casale, @IndexExchange
Chandra Cirulnick, @Yahoo
@slayser8, @awscloud
@LouPas, @adfontesmedia
Discover DMS: bit.ly/_dmsbyluma
The Future of the Open Web - Let’s talk about it at #DMSBYLUMA!
Our industry leaders will dive into how the ecosystem must evolve to remain competitive for both marketers and publishers.
The conversation is just getting started.
DMS Discussion Leaders:
@kfeldman, @Quantcast
@guldi, @AdelaideMetrics
@tompachys, @EXCOPlatform
@rolisaxena, @NextRoll_Inc
@aexm, @SparrowAdvisers
Learn more about what’s happening next week: bit.ly/_dmsbyluma.
Data has always been about scale, and the era of AI is taking opportunities to new heights.
At DMS, we’ll address how 1st- and 3rd-party data solutions are bringing scale to marketers seeking to reach the right audience.
Introducing our Discussion Leaders:
Verl Allen, @claravinesocial
@MelindaH_W, @Dstillery
@rochemathieu, @ID5_io
@joeroot, @Permutive
@OSchiffey, @adexchanger
Check out the agenda now LIVE! bit.ly/dmsbyluma
Stay Connected with #DMSBYLUMA
LUMA Partners retweeted
AI. Automation. Retail media.
@LUMA_Partners CEO @tkawaja on the #OOH2025 stage on navigating the media landscape.
His message was clear: OOH must continue to lean into innovation and follow the flow of investment to claim a stronger position in the modern marketing mix.
DMS Alert: Commerce Media continues to be a hot topic in Ad Tech, transitioning from explosive hype towards rationalization.
Our Commerce Media industry leaders will explore best practices and incrementality as commerce grows across the media ecosystem. bit.ly/_dmsbyluma
DMS Discussion Leaders:
James Avery, @kevelapi
Elery Pfeffer, @Nift_Networks
David Pollet, @incrementalinc
Claire Wyatt, @TheTradeDesk
Andrew Lipsman , Media, Ads + Commerce (Moderator) #DMSBYLUMA
The line between brand and performance advertising has vanished.
At DMS BY LUMA, we’ll focus on how marketers are evolving their frameworks and the corresponding solutions that help them capitalize across the consumer purchase lifecycle. bit.ly/_dmsbyluma
DMS Discussion Leaders:
@ConnorArchbold, @gotracksuit
@NeilD_Tech, @Google
@BrianMandelbaum, @AttainData
@stephenupstone, @LoopMe
@joannaoconnell, @Omnicom (Moderator)
#DMSBYLUMA