Co-founder @permutive (@efLDN & @ycombinator).
London
Joined April 2009
- Tweets143
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Joe Root retweeted
Twenty-odd years ago, Jason and I did this promo for Apple. It was made by @davemorin and lived on Apple's site. It's incredible how well it still holds up! I really do need a beautiful computer to do my best work. Today, it's no longer made by Apple, but the principles endure.
Joe Root retweeted
“AC this, wash dryer that, US woohoo, EU boohoo” - Why are we eating this brand-warfare from the outside about us up?
Europe has the strongest precision manufacturing in the world, we have leading teams in AI, CV, robotics. Europe is a leader in Automation and Frontier Tech!
Not a single NVIDIA chip could be produced without European machines. Not a single American cloud, robotics, or deep-tech firm would operate without European manufacturing or suppliers.
But we are too humble. Brainwashed to never celebrate Europe. By outsiders and our local politicians.
Time for a change.
Europe is the birthplace of industrialization.
The home of frontier tech.
Time, we act like it.
Welcome to the real Europe! 🔥🇪🇺
After an awful decade, a reason to believe in the UK again! Seriously impressive @matthewclifford.
Joe Root retweeted
This new @InstituteGC report on nuclear is excellent. Increasingly clear that any AI industrial strategy also needs to be a nuclear strategy - and we can and must choose to move faster without compromising on safety
Joe Root retweeted
I can promise you one thing:
If @matthewclifford had vast amounts of power in the UK political sphere; the UK wouldn’t be the Jaguar brand of the global tech scene. 🤷♂️
The man is brilliant.
Going to be great! Signup link in the quote tweet.
LIVE LEARNING EVENT panel announced!!
LIVE LEARNING EVENT:
Google De-Deprecates 3P Cookies!
With featured all-star experts:
🗣️Alex Cone (@alextcone)
Product Manager, Privacy Sandbox at
@Google
🗣️Joe Root (@joeroot)
Co-Founder & CEO at @Permutive
🗣️Shailley Singh (@shails)
EVP Product & COO at @IABTechLab
🗣️Therran Oliphant (@Therran)
fmr SVP Data & Technology at Essence
Mediacom
🎙️And Moderated by @UofDigital’s own
Shiv Gupta! (@airgups23)
_________________________________
🔍 Date: This Friday, •7/26/04•
⏱️ Time: 9:30am PST / 12:30pm EST
Click the 🔗 to sign in to @UofDigital & RSVP:
learn.uof.digital/student/en…
#EducationIsFutureProof💡
#KnowledgeIsPower #LearningIsFun #DigitalMarketing #AdTech #WebPrivacy
🎉 Today, we're excited to announce our $20M Series A funding round, which will accelerate our delivery of real-time GenAI security in a critical moment for enterprises around the world.
👉 Read more: eu1.hubs.ly/H0bnD4W0
Spot on analysis. Ad-tech breathes a sigh of relief, but lessons from the app ecosystem: "A cookie consent approach is cookie deprecation by another name."
Google to kill cookies with consent
Again: little is known about Google's implementation of a cookie consent prompt in Chrome at this point. But if Google models its consent framework on Apple's App Tracking Transparency (ATT), the outcome would not be the preservation of cookies. It would be akin to lifting the speed limit on a road but installing speed bumps every few feet.
Given broad license by regulators to offer an opt-in framework for denying cookies, Google would almost certainly do so to its benefit. Google could design an opt-in prompt that closely resembles ATT's, rather than those used by websites in Europe. By doing so, Google would mostly eliminate cookies in Chrome under the aegis of championing consumer choice. A cookie consent approach is cookie deprecation by another name.
This. When given simple choice (accept/reject all) over 90% of consumers in Europe opt-out. 40% of consumers in Chrome have already done so, let alone when it’s simple.
Google are playing a blinder. No need for an alternative to appease the CMA. It was the consumer’s choice.
Loved talking publisher signals as the only solution to addressability in a world without cookies with @AdtechGod
Our latest interview is with @joeroot from @Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from @IndexExchange and puts it into context.
news.marketecture.tv/p/jye-r…
Joe Root retweeted
🚨🚨Today we’re announcing a new programme at @joinef that I’ll run this July: “def/acc” at EF.
We want to fund the most ambitious founders to accelerate the technologies to make the future go well, starting with defensive AI (1/7)
Joe Root retweeted
‘All of Us Strangers’ Review: Andrew Scott and Paul Mescal in Andrew Haigh’s Hauntingly Beautiful Study of Family, Love and Loss hollywoodreporter.com/movies…
Joe Root retweeted
All of Us Strangers review – tremendous performances in a beautiful, mysterious fantasy-romance dlvr.it/SvSvPZ
Joining @joinef was a life changing decision—delighted to see @Alicebentinck, @matthewclifford and the team scale it around the world. Couldn't deserve it more!
We’ve raised a $158m Series C from an alliance of the world’s best founders, including @patrickc @collision @reidhoffman @ClemensSara @natfriedman @taavet. We’ll be bringing @joinef's unique teambuilding methodology to even more exceptional individuals around the world
Love this piece by @adzandads: "The biggest threat to a prosperous new era for digital advertising and media is the refusal to accept that the attitude towards privacy has changed."
This quoted post is unavailable.
A great piece on the future of the bid stream—@janameron and @slayser8 have been leading the way on this for years 🙌
digiday.com/media/ids-dont-b…
Delighted to say we've raised a $75m Series C led by Softbank's Vision Fund.
I'm so proud of what the @Permutive team have accomplished, and couldn't be more excited for what's coming.
Thank you to our amazing customers for putting your trust in us—we're just getting started 🎉
Excited to share that Permutive has raised $75m Series C funding led by SoftBank Investment Advisers Vision Fund 2 🥳 🥳 The funding will enable Permutive to create a global privacy-first infrastructure for programmatic advertising @BusinessInsider businessinsider.com/permutiv…