Our new report, co-branded with dentsu, tracks where those dollars actually land and finds a smaller wallet facing a much wider field of competitors. On The Outcome, we dig into what that shift means for brands and how they earn their place in the mix: hubs.ly/Q04BcbXf0

With gas up 40% from last year, you’d expect shoppers to move online. But Attain purchase data, backed by Ideally survey findings, shows households hit hardest at the pump are doing something very different. Read the full analysis here: hubs.ly/Q04B2kNz0

You can win the AI recommendation and still lose the sale. Shoppers are using AI to narrow their options, then turning to websites and social to decide. That means marketers need to look beyond AI visibility to understand what actually drives conversion. hubs.ly/Q04yYlS-0

"What does my model know that yours doesn't?" That's the question Abby Roulston, SVP of Business Marketing at Attain, and Crissi Cupak, Head of Product at PMG, unpacked last week at Marketecture Live Chicago. Read the full recap on The Outcome here: hubs.ly/Q04yDFz50

In his latest piece for CMO Council, Vlad Strelsov explores how AI is changing the expectations placed on marketing leaders, from how they measure impact to how they balance efficiency with authenticity. Continue reading here → hubs.ly/Q04y8yXq0

We’re looking forward to #MarketectureLive this Wednesday in Chicago! Abby Roulston (Attain) will join Crissi Cupak (PMG) to discuss how AI is changing the role of data and what that could mean for the future of marketing. See you there → hubs.ly/Q04xZP_30

Halloween may come earlier each year, but Attain data reveals 20–25% of spending happens as early as two months out. The latest from The Outcome explores why consumers are shopping early, how the season is evolving, and how brands can capitalize on it. hubs.ly/Q04xBK1m0

Football season just got a lot more complicated for marketers. Games are now spread across 9 platforms and 7 countries — here's how to actually plan for it. hubs.ly/Q04x9LYD0

Introducing the Demand Resilience Index: how consumer demand holds up as prices rise. Sit-down restaurants raise prices 15%, keep customers. Fast food loses them over a few cents. Delivery's up 20%, people still order, just less. Continue reading here: hubs.ly/Q04wZRT40

Dave Constantino, SVP of Business Development at Attain, explores how verified purchase behavior can help media companies prove audience value, uncover advertiser opportunities and strengthen signals from insight through activation and measurement. hubs.ly/Q04whcFG0

Attain data shows weekly buyers of two recalled iceberg products fell 41% and 49% below their pre-outbreak baselines. The Outcome looks at the great lettuce crash and the challenges that follow a food scare: restoring trust and recovering the demand. hubs.ly/Q04vJFWh0

If AI agents are the new audience, brands need a new way to advertise. Mobian CEO Jonah Goodhart explains how brands can serve machine-readable, verified facts to AI agents in real time, and what that means for the future of targeting and attribution. hubs.ly/Q04vyZ0p0

Last Friday, the Attain team headed to to CIMA's 20th Annual Golf Classic. The afternoon was spent catching up with the Chicago media crowd over good weather and better conversation. Great to be out there with this group again, until next year! #ChicagoMedia #AdTech

As Target looks to reverse weak sales, it’s leaning into trendy products, emerging brands and curated mix rather than competing on price. Bloomberg’s feature includes Attain data, showing national-brand food items cost 5% more at Target than Walmart. hubs.ly/Q04tyn590

Consumers are using AI, but they’re skeptical when brands do. As people get better at spotting AI-generated content, “AI slop” is becoming a trust issue for marketers. Our latest from The Outcome explores why the human touch might be worth showing off. hubs.ly/Q04tt3V90

As premium sports inventory moves into programmatic channels, many advertisers are still approaching it with a linear TV mindset. Our latest on The Outcome explores why—and how attribution is bringing audience-level precision to live sports. hubs.ly/Q04rtXfT0

Back-to-school shopping doesn't wait for August anymore. Attain data shows spend surged to nearly 6% of seasonal totals the week of July 7 — and stayed elevated for two months. The season starts when shoppers start shopping. hubs.ly/Q04qnWL30

In his latest article, Casey Ohashi, Senior Manager of Product Marketing at Attain, explores how soccer's shift from proxy metrics to performance metrics offers a blueprint for the future of marketing measurement. Read the full article here: hubs.ly/Q04qcbHy0

We're proud to share that Attain has been recognized as one of the 2026 Digiday Top Workplaces. This recognition reflects what we've believed from the start: when you invest in your people, better ideas, stronger collaboration, and better outcomes follow. hubs.ly/Q04pVtyy0

From Shein to Uniqlo to J.Crew consumers aren't loyal to one apparel brand anymore. They're building wardrobes across brands, price points, and moments. The newest article on The Outcome explores what that means for the future of loyalty. hubs.ly/Q04pwvkr0