@AdelaideMetrics

Better Metrics, Better Results.

 New York, NY
adelaidemetrics.com/
Joined April 2019
  • Tweets33
  • Following105
  • Followers218
8Media
The 2026 Outcomes Guide is now live. 60 campaigns. 16 industries. 30+ KPIs tracked. Brands using attention metrics see 33% higher brand lift and 53% stronger lower-funnel impact on average. Get the strategies behind these results and more 👇 adelaidemetrics.com/free-att…

The Adelaide 2026 Outcomes Guide

Explore 60 real-world campaigns across 16 industries showing how advertisers use attention metrics to drive stronger brand impact, sales, and efficiency.

adelaidemetrics.com
1
54
Adelaide retweeted
ADWEEK
@Adweek22 May 2025
The media measurement vendor Adelaide, which created the proprietary attention metric AU (attention unit), launched its most ambitious venture yet on Thursday, a marketplace called the AU Ecosystem. bit.ly/3Sj9ffk

Dozens of Premium Publishers Join AU Ecosystem From Adelaide

The Financial Times and Wall Street Journal are among the sell-side partners embracing the new suite of tools and services

adweek.com
2
4
2,099
Not all platforms and placements capture attention equally. See how @YouTube's premium video ad solutions performed in our recent meta analysis.👇 adelaidemetrics.com/case-stu…
adelaide-youtube-attention-analysis

ALT adelaide-youtube-attention-analysis

1
114
Happy Monday. @aperiamventures is proud to share our latest investment: @AdelaideMetrics. As media continues to fragment and marketing becomes more outcomes-driven, attention will transform measurement. Adeliade is in an incredibly exciting position 🚀 adelaidemetrics.com/blog/ade…

Adelaide Secures $1.4M to Advance Attention Measurement

New funding supports product innovation and global team growth as Adelaide advances its mission of revolutionizing media quality measurement worldwide.

adelaidemetrics.com
6
5
47
1,979
Adelaide retweeted
IAB@iab9 May 2024
Susan Leland (@NPR) and @Guldi (@AdelaideMetrics) explore how new attention metrics are changing the podcast research landscape #IABPodcastUpfront
1
2
784
Congratulations to the 2023 Top Women in Media & Ad Tech!! At last night's awards ceremony in NYC, the energy was high as we celebrated some of the most intelligent, influential, powerful, analytical & inspiring women of media and ad tech. Stay tuned for a full gallery of images!
2
1
5
1,493
Anyone else headed to #Cannes? We'll be the ones with the Mirage on our tail.
1
1
406
The "Pulitzer Algorithm" has received FOUR shortlists at the @FestivalofMedia Global Awards! 🎉 Shout-out to our world-class clients and agency partners at Coca-Cola Schweiz, MediaCom Switzerland, @MediaComAT, and @MediaComGlobal for making this amazing achievement possible!
"Pulitzer Algorithm" named a finalist for 4 Festival of Media Awards! 1. Best Use of Digital Media: Web 2. Best Response Campaign 3. Best Use of Technology 4. Brand Bravery

ALT "Pulitzer Algorithm" named a finalist for 4 Festival of Media Awards! 1. Best Use of Digital Media: Web 2. Best Response Campaign 3. Best Use of Technology 4. Brand Bravery

1
3
Adelaide CEO @guldi joined Adrian Tennant from @BIGEYEagency on yesterday's episode of "In Clear Focus," where he shared his thoughts on the growth of attention and what it takes to build a currency. Give it a listen! hubs.la/Q0181-Xd0
2
Easy-to-understand metrics can also be the most easily gamed🎮 Marc Guldimann's latest article on @TheMediaLeader examines how metrics become currencies and why the discomfort of innovation shouldn't stop advertisers from capitalizing on better metrics. mediatel.co.uk/news/2022/04/…
1
1
Adelaide retweeted
ARF@the_ARF31 Mar 2022
APRIL 12-14: Experts from @NBA, @AdelaideLift, @Meta and more will discuss rising topics in audience and cross-platform measurement, including consumer behavior, privacy and campaign creative at AUDIENCExSCIENCE 2022. Registrations open to all: bit.ly/ARFAxS22 #ARFAxS
1
2
Job opportunity over at @AdelaideLift .. They are looking for a Senior Ad Ops Analyst to work in the Chicago • Los Angeles • New York City • Remote areas. To learn more and apply please visit: angel.co/company/adelaide-2/… #nowhiring #joblisting #adops #adtech #jobs #beelertech
1
2
How is @AdelaideLift helping brands understand the value of #digital media? - bit.ly/3hwgRY2 #advertising #retailstrategy #digitalmedia
1
2
Hey @nytimes, congrats on being #5 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences. adelaidelift.com/leaderboard
Hey @TheEconomist, congrats on being #4 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences. adelaidelift.com/leaderboard
Hey @FT, congrats on being #3 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences. adelaidelift.com/leaderboard
1
1
3
Hey @axios, congrats on being #2 on the Attention Leaderboard. Adelaide ranked over 100 publishers using our attention algorithm, and you got the silver! We’re excited to call #attention to publishers who create high quality #advertising experiences. adelaidelift.com/leaderboard
Hi @USATODAY, congrats on being #1 on the Attention Leaderboard. Adelaide ranked publishers using our attention algorithm, and you came out on top. We’re excited to call #attention to publishers who create high quality #advertising experiences. adelaidelift.com/leaderboard
1
1
1
2
This week, @AdelaideLift and @ANAMarketers released a free guide: “Using Attention Metrics for Efficient Marketing” This guide covers the ways attention metrics can improve digital media, and responsible attention data usage. adelaidelift.com/attention-m…
1
1
How would you measure and optimize?
This quoted post is unavailable.
Try viewing anyway · View on X
Load more