Jordan Lampe

Personal news: I resigned as CMO at @AnimalzCo. I joined Animalz five years ago as a content writer. I became a team lead, director, VP, and finally CMO, growing my career as I helped the company grow. I'm proud of the part I played: • Generated ~2 million pageviews for Animalz (without a keyword in sight) • Set back-to-back records where it mattered: traffic, SQLs, revenue • Helped companies from pre-seed to post-IPO build world-class content operations • Prototyped our generative AI workflow (with help from friends like @tymagnin, @angeladoesmktg and @may_habib) • Ran webinars and workshops with companies like @a16z, @Get_Writer, @Drift, @clearscope, @wynter_com, @brightonseo And most of all: • Helped shape an entire industry, using our privileged macro-view of content marketing to uncover new trends and solve hard problems. When @devinemily took over as CEO, her mission for Animalz was crystal clear: help make the internet a more helpful place. I see the growing sophistication of content marketing in B2B SaaS, and I think—in some small way—we managed it. We learned, we shared, and we helped others learn. And today, the standard for content marketing is far, far higher than it used to be. Any company that relies on content as a growth channel has a mountain to climb. What worked yesterday won't work tomorrow: • Growing competition is throttling the returns from SEO • In-house influencers are replacing trusted company brands • Platform-native content is superseding the company blog • Video and audio content deserve equal billing with written content • Opinion and personal experience are replacing utilitarian, wiki-style content And biggest of all: • Generative AI is transforming what it means to create content on the internet I'm taking some time to hang out with my little dudes and wrap up my next course (“How to Edit”). In the meantime, I would love to chat with anyone building for this new world. If your company is looking to build a best-in-class content operation—let's talk. Drop me an email: ryan@ryanlaw.me