@AnimalzCo

Animalz delivers high-quality content marketing to enterprise companies, startups, and VC firms. Our blog: https://xitter.cf/t.co/RaHyP0avQ7

 New York, NY
animalz.co/
Joined February 2018
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484Media
🎙️ SEASON FINALE: "The best content teams aren’t just publishing; they’re building systems that outlast campaigns." We wrap up how real enterprise content ops work (and what most get wrong). 🧵
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7/ Your metrics should change as your business does. Ty says, “Be open to reconfiguring that every year or two.” Update your analytics to match your channels and goals.
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8/ Want to see how top B2B SaaS teams run content? Listen to the Animalz Podcast or read our blog for tips you can use: champ.ly/7REKTJOs

How the Enterprise Content Engine Works: Season Wrap-up

Hosts Ty Magnin and Tim Metz share how enterprise content teams win with clear strategy, analytics, and distribution-first thinking.

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🎙️ NEW EPISODE: “It’s all about automating the content calendar because it works when it’s connected to your workflows, SOPs, content types, campaigns — everything.” On the Animalz Podcast, @k8pluth shares how @Dropbox's content team runs content at enterprise scale. 🧵
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7/ “LLMs are just another zero-click platform—people want the answer right there.” Kate’s tip: Don’t chase clicks. Make your content helpful wherever your audience finds it.
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8/ Want more details on running a content engine at scale? Listen to the new Animalz Podcast with Kate Pluth or read our recap: champ.ly/LkAB9qya

Kate Pluth on Scaling Content at Dropbox With AI and Taste

Kate Pluth shares how Dropbox tripled content output with agile pods, data‑driven automation, and a content system built on structure, data, and taste.

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🎙️ "A lot of traditional campaign work is just inherently Waterfall. In content production, that means brief, draft, review, repeat." @k8pluth shares how agile content pods keep @Dropbox shipping every week with fresh insights. Hear her on the Animalz Podcast on Tuesday.
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🎙️ NEW EPISODE: “AI isn’t drafting content wholesale, but it’s condensed a lot of the prep work. Humans still review, but AI does the first pass.” @LaurenEveritt from @okta shows you how a story-first team uses AI and ex-journalists to ship content that CISOs and CIOs trust. 🧵
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6/ At Okta, AI speeds up research and outlines. It gives you more time to focus on judgment and voice. The last 30–40% is always done by humans.
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7/ Want to learn how newsroom content, simple workflows, and AI can help your team? Listen to Lauren Everitt on the Animalz Podcast or read our blog: animalz.co/blog/podcast-inte…

Lauren Everitt on Okta’s Newsroom-Driven Content Strategy

Lauren Everitt breaks down Okta’s newsroom model — second‑day security coverage, C‑suite video, and practical AI workflows that scale without losing voice.

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