I'm a facilitator of sorts and builder at @hummingbirdshq. I tip in GIFs.
Des Moines, IA
Joined May 2009
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How #brands like @drinkolipop and @Belgianboys are reaching U.S. shoppers outside the coasts thanks to hyperlocal platforms, like @hummingbirdshq modernretail.co/marketing/ho…
#cpg #InfluencerMarketing
Dear #productdesign friends,
My 12 minutes I spent setting up an automation is now being held hostage. For only $219/month.
I didn't leave because I can't math the potential savings from the automation. I left because of the general resentment I now have for your product.
Jordan Lampe retweeted
Personal news: I resigned as CMO at @AnimalzCo.
I joined Animalz five years ago as a content writer. I became a team lead, director, VP, and finally CMO, growing my career as I helped the company grow.
I'm proud of the part I played:
• Generated ~2 million pageviews for Animalz (without a keyword in sight)
• Set back-to-back records where it mattered: traffic, SQLs, revenue
• Helped companies from pre-seed to post-IPO build world-class content operations
• Prototyped our generative AI workflow (with help from friends like @tymagnin, @angeladoesmktg and @may_habib)
• Ran webinars and workshops with companies like @a16z, @Get_Writer, @Drift, @clearscope, @wynter_com, @brightonseo
And most of all:
• Helped shape an entire industry, using our privileged macro-view of content marketing to uncover new trends and solve hard problems.
When @devinemily took over as CEO, her mission for Animalz was crystal clear: help make the internet a more helpful place.
I see the growing sophistication of content marketing in B2B SaaS, and I think—in some small way—we managed it. We learned, we shared, and we helped others learn.
And today, the standard for content marketing is far, far higher than it used to be. Any company that relies on content as a growth channel has a mountain to climb. What worked yesterday won't work tomorrow:
• Growing competition is throttling the returns from SEO
• In-house influencers are replacing trusted company brands
• Platform-native content is superseding the company blog
• Video and audio content deserve equal billing with written content
• Opinion and personal experience are replacing utilitarian, wiki-style content
And biggest of all:
• Generative AI is transforming what it means to create content on the internet
I'm taking some time to hang out with my little dudes and wrap up my next course (“How to Edit”). In the meantime, I would love to chat with anyone building for this new world.
If your company is looking to build a best-in-class content operation—let's talk.
Drop me an email: ryan@ryanlaw.me
I'm really looking forward to living in a world where "Who has the best imagination" wins.
#AI #metaverse #vr
Jordan Lampe retweeted
Read more about deciding to bring Ansa out of stealth and our first round of financing below. You can follow us @cheaperpayments 🪐 medium.com/@sophiagoldberg/c…
Nerds rejoice. @thoughtworks volume 28 just dropped. Let the squabbling begin.
thoughtworks.com/radar
Anyone have data on the percentage of global google searches by way of intent? I.e., what % of searches are informational vs. transactional vs. commercial vs. navigational?
Curious to see how people are sizing the impact of AI on the search biz...
Anyone know the technical or syntactic reason(s) why AI is soooooo bad at identifying and changing passive voice? 🤔
This case study not only hits on a number of driving factors pushing companies to @basistheory, but it also helped me save over $600 by switching home/auto to @BranchInsurance.
#insurance #sorryFlo
The costs to store credit cards can handcuff platforms to their payment service providers (PSPs). Having it, however, unlocks new PSPs, UX, and partnerships.
See how unicorn, @branchinsurance, decoupled its cardholder data from its PSP to do just that.
hubs.la/Q01B4QSr0
Hey @FintechMeetup, how many likes do we need to get to get @colintluce a new caricature featuring his sweet new doo?
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