IBA offers a radically different way of implementing press relations programmes. More of our social content: https://xitter.cf/t.co/qk63f2HkID
Oakham, England
Joined June 2009
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IBA International retweeted
AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten -- Samuel Walker @IBAPR odwpr.us/3T01vlT
ALT AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten.
IBA International retweeted
The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing dlvr.it/TMlCTl #marketingprofs #marketing
IBA International retweeted
What will the big PR and comms trends be for 2024?
Here are predictions from over 30 PR professionals doing great things at orgs including @Socially_Mobile @tankpr @indigopearluk @33SecondsAgency @wearealfred @IBAPR @LifeSizeMedia @EnergyPR @lexrexcomms @evergreenpr & more
👉bit.ly/3t9ZNSG
#Vuelio #PR #2024Trends – at United Kingdom
ALT Trends for 2024
IBA International retweeted
#ChatGPT Is A Wake-Up Call For Many #PR Agencies And #Marketing Pros — to stop #writing copy in PR Speak, Marketing Speak, Corporate Speak, and to start using words to convey ideas.
(@IBAPR) #PRpros #WritingTips #WordsMatter bit.ly/3k4bANr
IBA International retweeted
It’s #SEO But Not As We Know It! How #PR And #Marketing Pros Should Leverage The Oldest Search Engine In The World – The Human Brain 🧠
By @IBAPR's Elizabeth Quinlan. #B2B #PRpros bit.ly/3Vluy04
IBA International retweeted
Establishing #PR-Journalist Relationships In Virgin Territory – Trust Is Key
Here’s how to balance quick wins against building a meaningful #brand presence through #MediaRelations.
By @JLKightley via @IBAPR. #PRtips bit.ly/3nw06AF
IBA International retweeted
Lois Unsworth, Account Executive at IBA International shares a few thoughts on why more B2B firms may decide to implement TikTok into their business strategy ow.ly/fmjZ50IEFP4
@IBAPR
#AI #AINews #AiThority #News #Artificialintelligence #TikTok
IBA International retweeted
Lois Unsworth, Account Executive at IBA International shares a few thoughts on why more B2B firms may decide to implement TikTok into their business strategy ow.ly/2iOp50IxZys @IBAPR
#AI #AINews #AiThority #News #Artificialintelligence #TikTok
IBA International retweeted
Lois Unsworth, Account Executive at IBA International shares a few thoughts on why more B2B firms may decide to implement TikTok into their business strategy ow.ly/ME8x30sfFvJ @IBAPR #AI #AINews #AiThority #News #Artificialintelligence #TikTok
IBA International retweeted
Reading 'Signals' to Get Your #EarnedMedia Campaign Rolling
💬 crucial when you’re trying to... gain coverage from well-recognized publications and journalists who know your biggest competitors.
By @IBAPR's Simon Woolley via @PRNEWS. #PR #MediaRelations bit.ly/3wbQTTR
IBA International retweeted
If you're looking for more clarity on your PR metrics – check out this IBA blog from Jamie Kightley where he explains the key metrics you should look for, from your #PR campaigns: ow.ly/qapt50GNFMJ @IBAPR
#Metrics are essential for measuring your #PR efforts – they will be the difference between offering strategic value and just being an order-taker. Where are PR pros going wrong? Measurement expert Katie Paine explains: ow.ly/PZY430rZYvo @PRDaily
IBA International retweeted
The influence of Love Island: How B2B influencer marketing is making its mark buff.ly/31dbbPf
#B2B #InfluencerMarketing #marketing #DigitalMarketing #LoveIsland @IBAPR
IBA International retweeted
💡37.4% of journalists reported fatigue from covering the pandemic, data from the 2021 Cision Global State of the Media report revealed.
Explore more takeaways from the report via @IBAPR: fal.cn/3gUQ5
IBA International retweeted
Research shows that 85% of communicators report that the C-suite has relied on them for strategic counsel during the pandemic, which @IBAPR details, among other research, to showcase the work of PR bit.ly/36JOIbY
IBA International retweeted
Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space, featuring statistics from our 2020 State of B2B Influencer Marketing Report: bit.ly/3r6MCfz by Georgia Harris for @IBAPR
IBA International retweeted
Research shows that 85% of communicators report that the C-suite has relied on them for strategic counsel during the pandemic, which @IBAPR details, among other research, to showcase the work of PR bit.ly/3zaZhky
IBA International retweeted
Research shows that 85% of communicators report that the C-suite has relied on them for strategic counsel during the pandemic, which @IBAPR details, among other research to showcase the work of PR spinsucks.com/communication/… via @spinsucks
IBA International retweeted
Good communications has been critical for companies during #COVID19. As we move into a #PostCovid world, here’s what PR and marketing professionals can do to keep those newfound seats at the table -- Jamie Knightley @IBAPR odwpr.us/2RTehDL
ALT Jamie Knightley
IBA International retweeted
The true measure of #PR success goes beyond the numbers – top three metrics to track. via @CustomerThink @IBAPR #b2bmarketing customerthink.com/the-true-m…
