In recent times, we have seen the introduction of 2 of the most powerful tools ever, #SocialMedia & #AI. Together, they've reshaped how people discover & interact with brands, – are B2B marketers ready to manage them? @MarketTechNews explores it all here: bit.ly/PR_AI_1910

Watch out, the humans are coming! Despite more journalists distrusting #AI content, it's still surprising that Google is encouraging manual fact-checking of AI-generated content. Our new blog explains why human oversight is now key for B2B brand trust: bit.ly/PR_TLP_1610

Built on over 5 decades of B2B communications experience, IBA strives to redefine industry standards with strategic PR, social media & content marketing solutions. From strategic planning to execution, find out why our collaborative approach drives results bit.ly/PR_IBAAsset_1210

#AI is more than just a chatbot & September reinforced the fact with #Meta, #Microsoft, & #OpenAI all introducing persistent AI agents that can work on cloud computers 24/7. But what does this mean for the future of comms? @RaganComms explores it all here: bit.ly/PR_Trend_1210

B2B leaders may sound like they know what they are talking about, but beware the AI believability gap – is it them or AI talking? ICYMI, our latest blog explains why the challenge isn’t stopping #AI but using it without losing what makes a voice unique: bit.ly/PR_TLP_0910

As the tools & people using them get smarter, what will AI look like in 5 years? @PRdaily takes a look: #AI is no longer the new kid on the block, its been part of PR & Comms for nearly a decade, & something called AIR (AI Relations) has appeared! bit.ly/PR_AI_1210

Why lead when you can follow an AI bot? If #AI is doing your thinking & shaping your opinions, who’s actually leading? AI can make B2B communication clearer. But our latest blog covers why B2B leadership needs you!  bit.ly/PR_TLP_0910

Executive profiling remains one of the most untapped growth tools in B2B communications. Positioning your company spokespeople as trusted industry influencers bridges the gap between product offerings & authentic audience engagement – start today: bit.ly/PR_IBAAsset_0510

Don’t believe everything you read! So says Google, the engine that is now actively advising users to manually fact-check & review all AI-generated content & the latest update to Google Search’s guidance labels it as ‘critical’ to do so: bit.ly/PR_Trend_0510 @sengineland

In today’s busy #B2B world, a fragmented messaging approach no longer cuts it! ICYMI, our latest blog covers how B2B #PR & Marketing pros can gain control of #brand messaging – from stealing the #AEO narrative to aligning execs – to drive valuable results: bit.ly/PR_TLP_0210

AEO vs. SEO: the headache every B2B marketer faces now. Should I optimize for one or both? So what is #AEO & #SEO? How do they differ? How can you drive traffic from both? @semrush answers all these questions in their latest blog: bit.ly/PR_SEO_0510

B2B message control is no longer just about the campaign. It’s about aligning content, social, AI & the C-suite around a clear message. IBA has been leading by example this month to show what happens when every channel & SME pulls in the same direction: bit.ly/PR_TLP_0210

Before prospects ever contact your sales team, they check what industry leaders are saying. @iBAengage helps #B2B organizations identify, connect with, and nurture key influencers from first contact to full brand advocacy: bit.ly/PR_IBAAsset_2809

There are many unknown factors in the B2B sales journey that marketers can’t control. But recent research from @LinkedIn has revealed some eye-opening stats, including when the cycle starts & how to boost conversion rates – @socialmedia2day covers it here: bit.ly/PR_Trend_2809

Content is now easier to generate, the hard bit is earning credibility! As scepticism grows among #B2B audiences, our latest blog explains why #PR & marketing pros need a refresher in something #AI isn’t good at – originality, judgement, & a clear POV: bit.ly/PR_TLP_2509

The challenge for #B2B marketers to drive efficient business growth is becoming harder – because buyers do more independent research. But @LinkedIn says earlier engagement, increased reach, & combining paid & organic strategies can make it easier: bit.ly/PR_B2Bmktg_2809

As content gets easier to generate, credibility becomes harder to earn. As scepticism grows among B2B audiences, the challenge for B2B PR & marketing pros is to use AI for the jobs it is good at - and sharpening their brain, vision and voice for the rest: bit.ly/PR_TLP_2509

At IBA, we pride ourselves on keeping up to date with the trends & news stories impacting not only our clients' industries but our very own! Check out our weekly blogs to see our thoughts on the latest movements in the B2B PR & marketing world: bit.ly/PR_IBAAsset_2109

Is your highest-converting #B2B landing page helping or hindering your pipeline? Because it doesn’t measure lead quality. Here, @sengineland explores why the most effective landing pages are the ones that progress leads through the sales cycle: bit.ly/PR_Trend_2109

Social listening shouldn’t just tell you what’s happening – it should show what to do next. Stop passive listening & start doing. ICYMI, our new blog explores how B2B marketers can turn data & insights into business actions using the Active Listening Loop: bit.ly/PR_TLP_1809