Media data beyond automation: We help PR pros drive winning communications strategies through strategic data insights. #MediaMonitoring
Florham Park, NJ
Joined December 2008
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Boy Scouts Rebrand, Commencement Speech Controversy and the PGA in the News: May #PR Roundup bit.ly/4c6CFoI
Burrelles retweeted
Mental Health & PR: Building a Supportive (and Profitable Workplace) by Craig Nolden @BurrellesUS buff.ly/3X4GdUh
Consumers’ Media Usage Expected to Pick Up Again After Lull Last Year (via @MarketingCharts) marketingcharts.com/industri…
Burrelles retweeted
.@APStylebook updates entries on criminal justice, prefixes, and flips to Merriam-Webster, via @poynter: apne.ws/xW4ScGd
#Authenticity is the glue that binds relationships, builds trust and shapes public perception. It has become the cornerstone of successful #comms [and #PR] strategies. burrelles.com/building-trust…
The #travel sector is gearing up for another booming season, says @JessZafarris (@RaganComms)
Consumers’ priorities and preferences have shifted, so hospitality and travel organizations have had to ensure [they] live up to those expectations... #comms #PR ragan.com/5-travel-trends-co…
Burrelles retweeted
NEW! @APstylebook includes a new criminal justice chapter. Plus, the full changeover to @MerriamWebster as the Stylebook’s official dictionary also officially took effect yesterday. #PRwriting #PRpros
editorandpublisher.com/stori…
#TravelPR: The public relations professional's role in the #TravelAndHospitality industry is critical to the overall success of the brand’s business.
#PRtips for navigating the #travel landscape: 2024 trends and transformations bit.ly/3wYhcPE
The way we #travel now: A survey of travelers reveals disparate desires, generational divides, and a newly emerging set of traveler archetypes.
#PRtips #TravelMarketing mckinsey.com/industries/trav…
When @WPP chief executive @ReadMark was targeted by deepfake scammers this month, it was a stark reminder of the potential dangers of AI.
Should marketers take Mark Read’s deepfake as a wake-up call? via @PRWeekUS prweek.com/article/1874683/m…
Burrelles retweeted
New research finds 60% of #PR pros have struggled with mental wellbeing in the last year: ow.ly/x2eN50RUI9W via @BurrellesUS #mentalhealth
#MentalHealthMonth poignantly reminds us of the importance of prioritizing mental well-being in both personal and professional realms.
However, true progress requires sustained commitment, genuine empathy, and strategic action year-round. #PRtips bit.ly/3V9auQs
What I learned from writing a book about #MentalHealth for #journalists — "at a time when the levels of stress and pressure faced by many of our colleagues need to be taken far more seriously than they have..."
By @HannahStorm6 @HeadlinesNet via @Poynter. poynter.org/business-work/20…
#HealthcareComms Marketing and PR Storytelling
#PRtips: from the anatomy of a compelling story, identifying the right story and finding your voice to choosing the right storytelling medium.
bit.ly/3wTqxbO
ALT Illustration of a woman using a laptop in front of a medical chart.
#HealthcareComms is leading the #PR profession.
🗨 Women’s health has been top of mind at @PRWeek for some time now and it’s an area where smart PR and communication is helping facilitate significant and long overdue change. ~@Steve_J_Barrett. prweek.com/article/1874103/h…
Burrelles retweeted
The @NYTimes Trust Team: Providing greater transparency to increase trust in news
“A lot of our work is done with an eye toward not just our own news reporting but the news industry in general...” editorandpublisher.com/stori…
#Healthcare storytelling is a powerful tool for building trust, fostering emotional connections, and creating a positive patient experience.
By embracing authentic narratives and best practices, healthcare #comms pros can leverage this power.
burrelles.com/the-power-of-s…
💬 with misinformation around healthcare (particularly in our post-COVID landscape) running rampant, trust in providers is constantly under fire
Communicators are critical to rebuilding trust in healthcare. Here’s why. @BySeanDevlin via @RaganComms. ragan.com/edelman-trust-baro…
Why Holding Attention Isn’t a Worthwhile #Content Strategy Anymore
Put simply: #Trust in companies, media, and government erodes as leaders value attention over trust. Ignore this decline of trust at your peril, says @CMIcontent's Robert Rose. contentmarketinginstitute.co…
