PR Roundup: Zacharia’s first briefing: 14 minutes, mostly prepared remarks, 3 outlets. White House called it “brutal.” 55% of Americans say social media influenced their vote. 79% of Gen Z. Meltwater’s Kim Cattrall campaign: B2B brand strategy brilliance buff.ly/7hEB2Nj

Today is the last day of Hispanic Heritage Month. Who gets quoted on Oct. 16? Yesenia Reinoso on closing the Hispanic expert visibility gap—for good, not just for the month—for @PRNEWS 👇 buff.ly/nf1sRAm

68% of Google searches are “no-click.” Less than 25% result in direct exposure to your brand. SEO has a successor—and communicators need to know about it. Brandon Bankston on Answer Engine Optimization for PRNEWS 👇 buff.ly/B3qXuBG

PR Roundup: NHL’s “Hot for Hockey” lasted days. Understanding a subculture and earning a place in it are two different things. Starbucks’ “Sugar-Free” drinks are facing a class-action lawsuit. AI tops the Reputation Risk Index for the 4th time. buff.ly/uTf0rYS

The White House press ban raised a press freedom question. It also raised a PR one. Who counts as "media" in 2026 — and does your media strategy reflect how your audience actually gets its news? Ramin Beheshti for @PRNEWS 👇 buff.ly/OLmuTKL

Cornell's crisis isn't a communications problem — it's a trust problem years in the making. Edelman-Yale: half of Americans think an AI-fluent non-doctor can match a doctor on some tasks. Boston Logan's "Voice of Logan" campaign: Earned, not bought. buff.ly/33EZHdB

Today is the last day of PR Ethics Month. "Trust is rarely lost through one spectacular failure. More often, it erodes through a series of decisions that seemed harmless when someone clicked send." @PRSA CEO Matthew Marcial for PRNEWS 👇 buff.ly/5W43oxa

What makes a journalist trust a PR pro? MM+M Executive Editor Jack O’Brien shares his take on building real relationships, crafting stronger pitches and keeping patients at the center of healthcare storytelling. buff.ly/FT9Mn9g

One in 20 podcast guest pitches gets accepted. So what happens after the booking matters. When a client goes silent after an episode, the relationship cost often lands on the PR pro who made the introduction. Why podcast promotion is part of the pitch: buff.ly/1YRX9Ua

It's Climate Week NYC — and climate comms might be broken. Heatwave coverage jumped 8x in July. Emotional intensity didn't move at all. Whitney Dailey on what actually resonates for @PRNEWS 👇 buff.ly/Pwz0D0M

87% of active video podcasts score between 4.5 and 5.0 stars — regardless of actual listenership. Star ratings don't tell you what you think they do. Anuj Agarwal on how to actually build a podcast outreach list worth pitching for PRNEWS 👇 buff.ly/OJ1rDXH

"That's not a creator problem. It's an expectations problem." Ashley Stoney on what brands can actually learn from the U.S. Open creator controversy.👇 buff.ly/FaZ1LnV

Lift as you climb. Rachel Scoggins Taylor of Tony Fay PR on why mentoring the women behind you is essential — because none of us got here alone. Attending the PRNEWS Platinum Awards Oct. 6? Join Comms Corner! Details: buff.ly/j7k6GAl

PR Roundup: 🏈 Arch Manning apologized via Instagram Story—which disappeared in 24 hours. 🎤 Macklemore-Sheeran-Kraft: When your name is on the tour, neutrality is hard to claim. 💰️ New research: strong reputation saves $1.2 billion in a crisis. buff.ly/UCMelLa

The Buffalo Bills open their new stadium TONIGHT 🏈 Before the first snap, they're already winning the comms game—featuring "O Canada" to honor Canadian fans at a time when cross-border tensions are at a high. Rich Luchette breaks down the strategy. 👇 buff.ly/Xay3TD2

22.6 million views in two days. But reach wasn't the only goal. Amgen and Stand Up To Cancer discuss how they worked with Beast Philanthropy and St. Baldrick’s Foundation to bring the patient perspective to a creator-led pediatric cancer campaign. buff.ly/izaFsy4

The Emmys were last night—and in honor of "The Bear," here are 8 PR lessons hiding in the final season. A pitch with the wrong reporter's name undoes an otherwise perfect story angle before it's even opened. Sound familiar? Abbie Sheridan for PRNEWS 👇 buff.ly/64LaUeP

What would you tell your younger self? E.J. Kim of @FleishmanHillard says: Believe in your superpower. You're already at the table. Attending the PRNEWS Platinum Awards Oct. 6? Join our Comms Corner series! Details: buff.ly/afmeFMF

This week's PR Roundup: Anthropic researcher quits, warns AI could kill us all. Company stays silent. 81% of communicators are burned out—up 22 points from last year. TEMPTATIONS bodega cat pop-up: culturally rooted, built for content, genuinely fun. buff.ly/pw1cyxE

Twenty-five years ago today. PRNEWS asked the PR community to share their Sept. 11 memories — in their own words. We are grateful to everyone who did. buff.ly/q25yexz