@GoogleDisplay

Google Display & Video -- Get the latest in industry news, data and trends in display and video advertising

 Mountain View, CA
thinkwithgoogle.com/products/google-display-network.html
Joined May 2010
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22Media
Check out how @MECideas saves 48 hours per campaign #withDoubleClick goo.gl/bHvITC
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Video Verification now available in DCLK to give you unique insights like video player size and position. Learn more: goo.gl/bHvITC
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#withDoubleClick & programmatic buying, @KelloggsUS dishes up sales & increases viewability: goo.gl/eDNyVy
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Check out the 5 keys to protecting your brand and budget online: goo.gl/AwbSxd
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#withDoubleClick & Google Analytics, @Matalan increases conversion rate 28%. Find out how: goo.gl/0kdvwc
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Check out how airline @KLM increased ROI 200% #withDoubleClick goo.gl/WpobVD
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Initiative & @Kia improved CPA by 30% #withDoubleClick. Find out how: goo.gl/wWexDR
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Find out how @Periscopix increased their clients' conversions by 330% #withDoubleClick goo.gl/nbyskK
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Check out what @UMWorldwide, @VivaKi, @MAGNAGLOBAL, & @McClatchyCo leaders told us about the promise of programmatic: goo.gl/D2o52W

with DoubleClick: The promise of programmatic

This post is part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they’re succeedin...

doubleclick-advertisers.googleblog.com
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Replying to @TMobile
@TMobile & @PublicisSeattle avoid shortcomings of flash #withDoubleClick & HTML5 ads goo.gl/85HK6D
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Major hotel chain & @neo_Ogilvy drive 38% ROI increase #withDoubleClick goo.gl/GVqPb2
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See how leading health care firm lowered CPA 25% #withDoubleClick and Media Partnership goo.gl/VoyF9B
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World’s largest online bike retailer @Chain__Reaction increases revenue 20% #withDoubleClick goo.gl/cBkN1u
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Speed & relevance: @Nike & Google teamed up at the World Cup to show creatives based on live plays goo.gl/9EujUB @nealmohan #ECAB14 – at Ireland
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Using signals in real-time make programmatic a game-changer & why top brands embrace it @nealmohan #ECAB14
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Real-time metrics like viewability, awareness, recall & consideration revolutionize measurement @nealmohan #ECAB14
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"let’s commit to making hyper-relevant creatives that speak to what users see around them" @nealmohan #ECAB14
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how do user expectations of speed & digital marketing align? @nealmohan speaks at EMEA CAB #ECAB14 – at Ireland
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Brazilian airline @VoeGOLoficial & agency @AlmapBBDO boosted sales 56% #withDoubleClick goo.gl/FfXk0r
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“Short-form content is not a zero-sum gain. It is an additive one, and a massive one.” Jeffrey Katzenberg at #doubleclickLIVE
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