A6: It'll always be in the mix. And we don't think it's a bad approach, depending on the nature of the assignment. #LetsBeHonest #AdWeekChat

A5: We'd craft an offshoot that positions itself as a brand extension, with equal voting rights/shares as others on the board. #AdWeekChat

A4: Full service best...for the reasons @iamtherog mentions. It's also good to have a core offering you believe is priority #1. #AdWeekChat

A3: Value is endless... But it entirely depends on how open clients are to those conversations, capabilities, and ideas. #AdWeekChat

A2: Any agency that's making strides at being more involved in the clients business, beyond communications - A true partnership #AdweekChat

A1: Thinking the brand isn't inherently tied to the business model of said brand. Advertising begets brand begets advertising. #AdWeekChat

A1: Agencies that think one message is enough to satisfy every consumer segment... Or those that think you need a million. #AdWeekChat

A3.2: You have to look out for you first. Otherwise the work will always suffer and nobody wins. #adweekchat

Absolutely. Well said. #AdweekChat

A3: Whenever the agency philosophy conflicts with clients ethos. They'll always be tough days, but having similar beliefs is key #AdWeekChat

A2: If you think anything less than in-person is appropriate, you're nuts. Key is both parties be amicable/supportive throughout #AdWeekChat

A1: Always difficult parting ways, but with all breakups, there's a lot to learn - both what you're good at and where to improve #AdWeekChat

A3: Think about this for a second... Where would wireless be without @TMobile's willingness to call others out? #adweekchat

A3: Some call it bickering, others call it fighting for what's right. Just sayin'. #Uncarrier #TheSafeWordIsUnlimited #adweekchat

Customer service automation at its finest. #TheSafeWordisUnlimited xitter.cf/rachirosey/status/8284…

Bakers gonna bake y’all. #tmobile #uncarrier #snoopaloop xitter.cf/TMobile/status/8284198…

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