Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform
Joined October 2009
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We love a good headline, especially when it’s about unifying media management for marketers. 📰✨
Following our Vertical Video Unification launch, the industry is buzzing about how we’re making it possible to buy and measure vertical video programmatically across channels in one platform.
Check out the latest to see how outlets are covering our latest launch ⬇️ #VerticalVideoInDV360
Vertical video fragmentation is out. Unified performance is in.
@Unilever tested Vertical Video Unification in Display & Video 360 for @Hellmanns across social feeds. The results:
🚀 24% unique reach lift
💰 25% more efficient CPUU
🎯Eliminated ad fatigue
Unify your vertical video strategy in #DV360: goo.gle/47atjIh
Big announcements, even bigger energy. ⚡
We asked Marta Martinez, Melissa Sheehy, and Ronen Benatar to rank the biggest benefits of Vertical Video Unification and an integrated customer journey.
Can you guess their answers? Check out their rankings! 👇
Missed the big reveal at #ProgIO 2026? We’ve got you covered. 🙌
At this year’s event, we introduced Vertical Video Unification in #DV360 to help advertisers plan, buy, and measure vertical video across premium publishers in one place.
Check out this inside look 👇 #VerticalVideoInDV360
Vertical video is where culture happens. But managing platforms in isolation drives ad fatigue and burns budget. Unify your video strategy with Display & Video 360, like @Unilever and @wppmedia, to optimize reach, frequency, and spend.
Plan, scale, and boost incremental performance powered by the Gemini Advantage. ➡️ goo.gle/4d7zujN #VerticalVideoInDV360
🚀 Big news! Vertical Video Unification is here in Display & Video 360. 🎉
Say goodbye to fragmented buys by centralizing vertical video and leveraging Gemini to unlock:
🎯 Incremental performance and reach
💡 More frequency controls
📈 Full-funnel measurement
Learn more: goo.gle/4d7zujN #VerticalVideoInDV360
Introducing Vertical Video Unification in Display & Video 360!
We’re excited to present the first solution to plan, buy, and measure vertical video across YouTube Shorts and top premium feeds in one hub with the Gemini Advantage.
Learn more: goo.gle/4d7zujN👇#VerticalVideoInDV360
You asked, we answered.👀
At #ProgIO we’re revealing our newest solution for media unification which is already unlocking new levels of performance. You don't want to miss the reveal!
Drop your best guess in the comments: what are we unveiling, and what features are you hoping to see? 🔮
🎟️ Grab your spot now: goo.gle/3V2hG3o
The countdown begins for @adexchanger’s Programmatic I/O! New York, we’re excited to show you what Google Marketing Platform has in store for 2026! 🚀
You don't want to miss out as we unveil a new set of solutions for programmatic advertisers on Sept 28-29. 🔗 Register today: goo.gle/4j38OEr
#ProgIO
Refining your campaigns only takes one prompt with Ask Advisor. 💡
Boost your fall ROI and optimize your strategy by unlocking retail shopper data on YouTube via Display and Video 360.
See how: 👇
Want to connect with music superfans this summer? 🎶
With Display & Video 360 in Google Marketing Platform, you can predict listener behaviors and reach highly engaged music fandoms during screen-free summer moments.
Here are 5 ways to target music fandoms effectively. 👇
Meet your audience where their eyes aren’t. 🎧
Easily reach listeners during screen-free moments this summer with our expanded partnerships across @youtubemusic, @SpotifyAds, @pandoramusic, and @iHeartRadio, all accessible via Display & Video 360.
